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A Japanese burger chain made face masks so women can eat burgers elegantly

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Freshness Burger” is a national hamburger chain with several locations around Japan

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They recently noticed that their largest burger, the “Classic Burger,” while very popular with men, was the one least chosen by women…

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They soon realized that the reason for this might be that in Japan, small mouths (or “Ochobo”) are considered attractive…

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Ochobo” also means that it is considered well-mannered to cover one’s mouth while opening it in public.

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And therefore, while men were comfortable opening their mouths wide enough to eat the large Classic Burger

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Women were self conscious about doing the same…

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The mask wrapper allows women to enjoy the Classic Burger without compromising on Ochobo.

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As a solution, Freshness Burger devised the “Liberation Wrapper,” a burger wrapper that doubles as a face-mask.

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Just one month after its implementation, sales of the Classic Burger to women were up by 213%.

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The chain believes they have freed women from “the spell of Ochobo.”

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Check out this link:

A Japanese burger chain made face masks so women can eat burgers elegantly

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