Hulu jumped into overseas expansion of subscription video streaming services around the same time as its competitors Netflix and Amazon, but now it’s taking a step back. New CEO Mike Hopkins announced one of his first big moves in a blog post, revealing that Hulu Japan has been sold to Nippon TV, one of the top TV networks in the country.
In Japan the Hulu Plus-style approach has been the only one offered, with a pay subscription opening up access to a mix of local and imported-from-the-US programming, including HBO. According to Hopkins, not a lot should change for subscribers. While Nippon TV will take over day-to-day operations and expand the content available with some of its own stuff, Hulu is licensing its brand and technology to the company.
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