The idea was to focus attention on the company’s fair labor practices. The retailer says its pays its employees 50 times the wages of other companies which outsource their work to countries like Bangladesh.
But its hard to see that with the shirtless woman staring you in the face.
In a blog published in Brown Girl Magazine, Bengali activist Jordan Alum wrote:
So this ad for me is not titillating, not liberating, and most certainly not a commentary that makes me want to buy more goods. Instead it reminds me that my body and the bodies of my family members will always be seen as objects for consumption – whether by individual sex tourists, exploitative philanthropy groups, or corporations out for cheap labor. This image, like all those catered to white eyes, speaks volumes about how my peoples’ stories are constructed by the American media. My only hope is that they can direct people to challenge themselves to move past the borders of their limited knowledge, and instead look to other resources where these women are not mannequins, and they speak for themselves.
Check out this link: