Opening Ceremony, the brainchild of Carol Lim and Humberto Leon has launched its newest location in Shoreditch, London at the Ace Hotel London. The label invited British designer Max Lamb to work the concept of the store and the resulting boutique features unique layout where floating rails are juxtaposed with raw, industrial materials.
As with the other Opening Ceremony stores, product selection encompasses both male and female collections as well as collaborations with the likes of Magritte and Belgian florist Thierry Boutemy. Finally, the store will also receive an exclusive delivery of the DKNY for Opening Ceremony collection, which will be releasing elsewhere on September 1.
Scroll through the gallery above and hit up the store if you’re in the area.
Opening Ceremony Shoreditch
106 Shoreditch High Street
London, E1 6JQ,