Humanitarian-driven footwear brand TOMS reaffirms its ethical approach to fashion in Hong Kong with the opening of its first store in the metropolis, coinciding with the release of the brand’s fall collection.
To celebrate the opening of the store, a launch event will be held on October 29, beginning with a “Style your TOMS” session wherein customers who purchased TOMS shoes or eyewear from October 18 onwards will be able to customize their newly bought shoes or eyewear case under the mentorship of TOMS resident artist Tyler Ramsey and fashion blogger Geneva Vanderzeil. A cocktail party featuring a live in-store drip painting by Ramsey will cap the day off. Available at the new store will be updated prints and materials for the original Classics slip-on, alongside other silhouettes such as the Alpa Boot, Nepal Boot and the Tribal Boot. Also featured will be a selection of frames from its eyewear collection, which also runs under the “one for one” donation scheme.
For more on TOMS’ current offerings, head to its Facebook page.
TOMS Hong Kong
Shop 3092B, Podium Level 3
ifc mall, Central