In celebration of the upcoming Chinese New Year, Beats by Dre has released a new iteration of its popular Solo2 headphones, aptly titled “Year of the Sheep.”
An amalgamation of Chinese astrology and fortune telling, the collaborative headphones feature handwritten traditional calligraphy by Chinese fashion photographer Chen Man. The headphones are refined with gold graphics, representing wealth, prosperity and good fortune for the new year. The concept derived from the similarity in Chinese lettering between the word for goat and the Yuan symbol for the Chinese currency.
The headphones are designed for promotion and have been reserved for friends and family only.