Kit Kats in Japan are well-known for their creative designs and flavors, including limited releases for annual events and holidays such as Christmas, Halloween and even the cherry blossom viewing season.
Until now, there was one special holiday that always went unnoticed: Easter. This year, Nestle Japan are releasing their first ever Easter range, with a clever play on words that ties the religious festival to the month of April, the start of the Japanese school and business year.
According to Nestle, Easter is an ii sutaato, which means “good start” in Japanese. And with these gorgeous apple pie and carrot flavored chocolates on the market, it looks like it’s going to be a very good start indeed.
On sale from March 16 for 540 yen (US$4.45), the mini Kit Kats come in a pack of 12 and feature cute bunny packaging.
For the first time in the company’s 42-year history in Japan, bunnies will appear on the chocolates. There will be 13 different designs in total, although it’s not guaranteed that all of them will be in one pack, which means we may have to indulge in a spot of bunny hunting to collect them all…
To top it all off, one in every 30 chocolates will feature this special Lucky Easter design. Unfortunately the only prize for finding this is the actual chocolate itself. When it’s this cute though, we’re not complaining!
We can’t wait to get our hands on these limited edition Kit Kats when they’re released today in Japan. Here’s hoping they give us an ii start to spring!