J-pop unit Perfume’s innovative projection mapping at SXSW performance creates worldwide buzz

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RocketNews 24:

Perfume, the three-member electro-pop group from Hiroshima, Japan, took to the stage for a special performance at the 2015 South by Southwest (SXSW) festival in Austin, Texas. The annual event, held this year from March 13-22, always includes a unique lineup of musical artists, independent films, conference panels, and technological exhibitions, all carefully selected to showcase the highest levels of creativity in the current industry.

Even in that environment, Perfume’s musical and dance performance seems to have blown away the crowd with its ground-breaking use of projected visuals. Is their performance really happening in the physical world? Folks from around the world who’ve seen the video online say it’s enough to give them goosebumps!

The lovely ladies of Perfume, Kashiyuka, A~chan, and Nocchi, are no strangers to the world circuit, having embarked on sold-out concert tours in not just Asia, but in Europe and North America as well. As a result of all of this international exposure, the group was invited to perform at SXSW in the U.S., where they’ve already built up a considerable fanbase. And if those lucky fans have any say in it, this particular concert is likely to go down as legendary in the history of Perfume’s live performances.

  ▼ The trio as seen on their official website.11

The group performed at SXSW on Tuesday, March 17, taking the stage for 50 minutes beginning at the late (early?) hour of 1 a.m. As part of the set list, Perfume performed a new song called “STORY (SXSW-MIX) for the first time ever which involved the use of adjustable, semi-transparent screens onto which a variety of images were projected. The girls danced in front of, behind, and around the screens while being hit with a deluge of constantly shifting patterns and lights.

If you weren’t lucky enough to catch the trio in person, you can see the video of the performance right here:

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