Food Beast (by Peter Pham):
Julian Fukue introduced the concept of poke to a completely new audience this past year. The 23-year-old chef hails from Orange County, CA, where his famous PokiNometry restaurant is based from. Fukue brought the Hawaiian dish of ahi tuna into the mainstream with his innovative Poke Bowls. The tuna and rice bowls are what made Fukue arguably one of the youngest entrepernuers in the OC poke industry.
When the humble poke-themed restaurant opened, Fukue set a goal for himself of 100 bowls sold each day. In the weeks to come, however, the bowls began selling like mad. Thanks to word-of-mouth, PokiNometry became instantaneously famous and began selling around 800-1,000 bowls a day.
Fukue came from a restaurant background. When he was a kid, his mother purchased Tustin-based Tommy’s Sushi. There, Fukue learned the ins and outs of the restaurant game starting from the bottom as a dishwasher and working his way up to sushi chef. One dish, in particular, stood out for him: the Poke Bowls.
The concept of the PokiNometry is similar to Chipotle, where customers would line up and assemble their bowls in a customizable fashion. The quick-service restaurant eventually became so busy that Fukue had to close the restaurant down in order to restock and train more employees. He reopened weeks later.
Fukue is set to open a second location of PokiNometry in Hollywood.