Distinguished by its minimal designs that avoid waste in production and packaging, Muji has offered quality household and consumer good for the past 30 years. The Japanese retail company recently announced that it’ll be carrying out a permanent price cut on over 650 items in its U.S. locations. One in four products will be re-repriced. For example, notebooks will be marked down from $5.75 USD to $4 USD, clothing bushes from $24.25 USD to $18 USD.
The price reduction aligns with Muji’s ‘zutto yoi ne’ — Japanese for “always good price” — philosophy to always provide affordable items to its customers. While this is a common practice in Muji’s Japanese retailers, it is the first time Muji’s introduced this system to the U.S.