The government’s culture ministry had agreed to cover a third of the filming cost for the newest Avengers movie under the condition that Seoul, and South Korea as a whole, be shown in a postivie light.
Although the use of public funds for product placement has displeased many South Korean citizens, officials hope that Korea’s image in The Avengers: Age of Ultron, will raise the country’s reputation up and out of the publicity shadow of North Korea.
Kim Young Gun from the Korean Film Council revealed that officials hope the movie will change the status of Seoul, bringing it up along the ranks with Tokyo to represent Asia in Hollywood films.
However, an insider with Marvel Studios has claimed that their team has not changed anything in production to appease Korean officials.
The Avengers: Age of Ultron began filming in Sangam-dong, Seoul, last year and has already made its Hollywood premiere.