To mark the release of the Apple Watch, MR PORTER takes a trip backwards through time to chart the numerous breakthroughs in timepiece evolution. From the Vikings who used their primitive watches as a source of protective power to Rolex’s release of the first waterproof watch in 1926, the article spans all major horological improvements.
There is a uniform idea present that success in timepieces (and technology in general) doesn’t stem from being the first release, but the most practical and aesthetically pleasing, citing people’s alleged hesitation in embracing fitness wearables like the Nike FuelBand and Fitbit. Apple Watch is not only attempting to revolutionize technology, but package it in a way that stylish people would be proud to wear.
Head over to MR PORTER for the full piece.