7-Eleven Japan teams up with “Attack on Titan” to bring you new video short and prizes


RocketNews 24:

Beginning on Friday, May 22, 7-Eleven stores across Japan will finally team up with the wildly popular Attack on Titan franchise to bring you a special lottery with all sorts of winnable prizes! Be sure to check out the details as well as an amusing new promotional video after the jump.

The new campaign will begin on Friday, May 22. Buy at least 700 yen (US $5.85) worth of goods at any 7-Eleven store throughout Japan and you’ll be eligible to draw a ticket at the register with the possibility of winning an Attack on Titan-themed prize. In addition, a special web commercial advertising the upcoming fair is a must-see for any fan of the series!

The web video shows the Colossal Titan plodding towards a 7-Eleven store, apparently after a brief shopping trip to his local convenience store. He mutters to himself, “I bought milk, pasta, and salad…surely this is enough to bridge the 700 yen wall!”

Just as the titan nears the wall, Eren comes into view. He replies somewhat hesitantly,“It comes to 699 yen.” Aww, poor Colossal Titan–you were so close!

The web commercial will be available to view until Tuesday, May 26.

▼ The Attack on Titan collaboration, coming to a 7-Eleven near you (minus the Colossal Titan)!


If you’re familiar with previous 7-Eleven fairs, you’ll know that the different prizes you can win in each lottery drawing are arranged in basic order of coolness, from trivial trinkets to some grand prizes that only a few people manage to get their hands on.

Check out the official campaign site here (in Japanese only, sorry) for a look at some of the prizes…

In the meantime, we’ll leave you with this picture of limited life-sized Eren and Levi figures that could be yours in just a matter of days. Better start saving up those one-yen coins now!


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