Beautiful Decay (by Tamar Akcay):
Segawa 37 pays tribute to Japanese art by creating GIFs from the original work of traditional Japanese woodblock prints, “pictures of the floating world’.
Originally, Japanese woodblock paintings, also called Ukiyo-e, were depictions of everyday scenes in Japan. Affordable, they represented the possibility for the mass to access art. Segawa 37 gives a new life to these prints by altering their core. From hyper realistic to surreal, the artist offers to the modern world a new way of looking at a classic form of art.
The most emblematic representation of Japan, a contemplation of movements; calm and serene, but always intense remains within those wooden prints. The artist’s reinterpretation of Katsushika Hokusai’s images is disturbing the stillness and tranquility of the scenes… What is meant to be admired in almost a meditative state is now entertaining.