Mashable (by Patrick Kulp):
Ken Jeong definitely knows how to make an entrance. In a breakout role in The Hangover, Jeong memorably leaps from a car trunk stark naked, madly flailing a crowbar. After that part, Jeong burst onto the comedy scene with a cast-member spot on NBC‘s Community and turns in several blockbuster movies.
Jeong was similarly unfazed with the absurdity of it all when the game makers first presented him with the script.
“I knew exactly the tone they wanted to do — it was something that was really broad and physical but also with a deadpan delivery to it,” Jeong told Mashable. “It’s almost like a meta-commercial, where you’re satirizing old school commercials.”
He was even able to put his own spin on the role, after spitballing a few different antics for his character.
“We punted him a few different ideas of what we wanted to do,” said Josh Brooks, SVP of brand strategy & marketing for Cookie Jam maker SGN. “He was absolutely in character, coming up with unique ideas…Ken loves diving in and making things his own.”
The 30-second spot was good practice for Jeong’s current day-job, he says, where he is in the middle of shooting his first sitcom in a starring role, ABC’s Dr. Ken, and he has found himself with more creative control than ever before.
So it’s only fitting that the doctor-turned-actor makes his appearance in a new commercial for smartphone game Cookie Jam by barging Kool-Aid man-style through a wall into a hair salon clad in a cookie costume.