ABC‘s “Fresh Off the Boat” and Panda Express, America’s favorite Chinese restaurant, are joining together to celebrate Chinese New Year and encourage viewers and guests alike to join in on the celebration. Panda Express restaurants across the country will display special branded “Fresh Off the Boat” Chinese New Year Posters and table tents featuring the Huangs.
To see how the Huang family celebrates Chinese New Year, viewers can watch “Fresh Off the Boat” when it returns with an all-new episode on Tuesday, February 2 (8:00-8:30 p.m. EST).
“Year of the Rat” – The Huangs are getting everything in order to celebrate Chinese New Year with their family in Washington, D.C. But a mix-up with their plane tickets forces them to spend the holiday in Orlando. Scrambling to find other Asians to celebrate with, they stumble upon the Asian-American Association of Orlando, which is hosting a less than authentic interpretation of a Chinese New Year celebration.
To encourage learning about the history and traditions surrounding Chinese New Year and share ideas to help consumers join the celebration, Panda Express created a special website, CelebrateCNY.com.
The site features an animated video about the 15-day festival, activities for kids and special classroom curriculum for teachers. Other site features include an app that helps visitors send New Year’s greetings through virtual red envelopes, a guide to find your Chinese zodiac sign and information on special in-store offers for February 8, the first day of Chinese New Year.
More than six million students have learned about Chinese New Year through Panda’s education materials since 2007.