Asian American crowned Gerber Baby of Year

Meet Isla, the 2016 winner of the Gerber Baby Photo Search.

Meet Isla, the 2016 winner of the Gerber Baby Photo Search.

TODAY:

“Isla is always happy,” her mom, Rachael, told TODAY Parents. “She’s always smiling and giggling and on the move. Her favorite thing to do is dance to music and play with her big sister, Nora.”

Isla is the winner of the 6th annual Gerber Baby Photo Search, and with more than 170,000 entries to the 2015 contest, the Troy, Michigan infant beat out quite a bit of competition to secure her title.

Gerber Baby

In a press release, Bernadette Tortorella, who handles marketing for Gerber, said that although the company considers every baby to be a Gerber baby, they look forward to choosing one infant to represent their brand each year.

“While we received so many incredible entries, the judges all fell in love with Isla’s cheeky smile and awesome hair,” said Tortorella in the press release.

The first Gerber baby was Ann Turner Cook, who won a nationwide contest in 1928; her sketched portrait will continue to grace Gerber products and advertising.

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