Nestlé Japan to release sake-flavored Kit Kats this February

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RocketNews 24 (by Oona McGee):

Now you can enjoy a break with a Kit Kat and a shot of Japanese rice wine all rolled into one.

Japan is well-known for its huge variety of Kit Kats, with flavors ranging from wasabi to soybean and purple sweet potato to red bean sandwich. While most are developed as regional souvenirs, representing delicacies of the area, there’s one particular variety that says “Japan” like no other, and appears at the top of the must-buy souvenir list for many foreign visitors: the Green Tea Kit Kat.

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Nestlé Japan says the exclusive variety remains a popular choice with foreign tourists, with sales for 2015 up by 20 percent over the previous year. The product’s huge popularity encouraged the company to develop another Japan-exclusive flavour, this time based on the country’s well-known traditional brew, nihonshuu, or sake as it’s known internationally.

▼ Aimed at the foreign tourist market, the packaging features a beautiful pink sakura cherry blossom design, along with an image of the well-known liquor.

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The new Kit Kats contain sake powder which has been kneaded into the white chocolate-encased wafers, giving the chocolates all the flavor and aroma of a top-quality rice wine, while providing a light and refreshing aftertaste. Available from 1 February this year, the new variety will come in three-pack boxes for 150 yen (US$1.24) at convenience stores, while the specially designed nine-piece box will be available for 700 yen from souvenir stores around the country.

▼ The nine-piece packs feature a beautiful package in the shape of an Isshobin, 1.8-litre bottle.

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If you’re in Japan and would like to try a sample, Nestlé Japan will be featuring the sake Kit Kats at a booth at the upcoming event, which will  be held from February 5-14 at Roppongi Hills in Tokyo.

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