First Carl’s Jr. opens in Tokyo’s Akihabara district, massive line-up ensues


RocketNews 24/Business Wire:

CKE Restaurants Holdings, Inc. (CKE), parent company of Carl’s Jr.® and Hardee’s®, continues its impressive international growth with the opening of its first Carl’s Jr. restaurant in Japan.

Perhaps influenced by the weak footing of McDonald’s last year, it seems a steady stream of US franchises such as Taco Bell and Shake Shack have been crossing the Pacific and setting up shop in Tokyo. On 4 March, it was to be major burger chain Carl’s Jr. coming the otaku mecca of Akihabara.

This marks the first of a multi-unit development agreement between CKE and Mitsuuroko Group Holdings Co., Ltd. to develop 150 Carl’s Jr. restaurants in Japan over the next 10 years. As part of the development deal, Carl’s Jr. restaurants also are scheduled to open in Azabujyuban, Odaiba, Shibuya and Roppongi.

“Japan is the largest burger market in Asia and Japanese consumers are well known for their passionate enthusiasm for quality, great tasting food. The Carl’s Jr. brand and menu are perfectly positioned for Japan as we offer bigger, better tasting, chargrilled burgers served with high quality, fresh ingredients and best-in-class customer service,” said Ned Lyerly, President, International at CKE. “We partnered with the Mitsuuroko Group as our Master Franchisee in Japan to establish our brand across the country and we are confident in our collective ability to deliver to a superior level of guest satisfaction in our restaurants.”

“Carl’s Jr. fills a major void in the Japanese burger market. There’s no other global burger chain that offers such premium and innovative menu items served with industry leading customer service. What’s more is the brand exudes a cool, youthful and edgy persona that will resonate with Japan’s burger lovers of all ages,” said Mr. Kohei Tajima, the CEO of MGHD. “We are honored to open the first Carl’s Jr. in Japan and look forward to elevating the brand’s presence in the market over the next decade.”

Open daily from 8 a.m. to 9 p.m., the Carl’s Jr. restaurant in Akihabara will offer innovative breakfast, lunch and dinner menu items including the brand’s signature line of 100% Angus Beef Thickburgers, such as the Western Bacon Cheeseburger and Jalapeno Thickburger, along with Hand-Breaded Chicken Tenders and Hand-Scooped Ice Cream Shakes. The restaurant will also offer complimentary Wi-Fi, a refillable beverage bar and draft beer.

To celebrate the arrival of Carl’s Jr. in Japan, the restaurant will give away “A Year’s Worth of Free Burgers” to the first 50 people through the door on opening day. This popular promotion is well-loved by fans around the world with some of them lining up days before the restaurant opens.

Key facts about Carl’s Jr. in Akihabara

  • Address: 4-4-3, Sotokanda Chiyoda-ku, Tokyo
  • Hours of operation: 8 a.m. to 9 p.m. daily; breakfast hours: 8 a.m. to 10:30 a.m. daily
  • Menu features:
    • Carl’s Jr.’s signature line of 100 percent Angus Beef Thickburgers®
    • High-quality, all-white-meat Chargrilled and Hand-Breaded Chicken
    • Hand-Scooped Ice Cream Shakes™
    • Refillable beverage bar
  • Special amenities:
    • Complimentary Wi-Fi

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