Adrianne Ho of “Sweat The Style” talks about her collaboration with PacSun


Hypebeast:

Adrianne Ho is a model, healthy lifestyle advocate and founder of the website Sweat The StyleShe has developed a massive following based on her natural beauty, modeling prowess and ability to self-style incredible streetwear looks. Ho also has a line of activewear called Sweat x Sweat the Style and has recently announced a new collaboration with PacSun dubbed “Sweat Crew by Adrianne Ho.”

Consisting of mesh jerseys, bombers, hoodies and baseball shirts, the affordable collection is the personification of Ho’s self-made brand. In the interview below, she talks about working with PacSun and the current state of activewear, along with basic Instagram etiquette and the importance of living a clean and healthy life.

How’d this PacSun collaboration happen?
They just approached and wanted to create a brand together. It was a great opportunity because there was nothing out there that really spoke to me, so this is it.

What has PacSun has given you in terms of resources, and creative freedom that you haven’t been able to get from other outlets?
This collection is my collection; they were an amazing partner to come up with this brand. It’s going to be really exciting to see in stores. I think they have around 600 stores across the country. Being able to have that reach is great—a girl who might not necessarily buy something or even know what this brand is can actually discover it on her own, love it, and wear it.

Is there a specific woman in mind when you think of who’s wearing these clothes?
This is for everybody. Everything in this collection you could mix and match and it would look good. Red goes with camouflage, goes well with gray, goes well with black. Pinstripe looks good with camouflage. You can seriously get dressed in the morning with this collection blindfolded and you will come out looking good.

The big buzzword right now is “athleisure,” do you worry that people will try to categorize this collection under that?
This is sportswear. People can throw it into that category if they want because it’s a buzzword, but to me I would call it sportswear.

I don’t have anything against the word “athleisure”, because people need to have an aim to describe this movement and I think now everything is becoming so popular and people are getting more into health and fitness and style is reflecting on that. It’s a category of something that already exists.

People like something they can make into a hashtag.
Yeah, and for me this movement going to be here to stay. I think once you start living this lifestyle, you can’t really go back.

Health and wellness and fitness is a new status symbol. Everybody’s doing it, even Russell Simmons is on the yoga tip. How does that reflect what society values now and what the aspirations are?
I think nowadays people are really savvy and aware about their health and the way they want to live their life. Style and culture is only going to reflect how people live. I think that’s the driving force. I mean, everybody wants to look good, and the only way to do it is to take care of yourself. Eat well, exercise and put out the best version of you.

Female athletes like Ronda Rousey and Serena Williams, legends in their own right, are starting to become noticed by the fashion world. Why do you think female athletes have yet to be embraced in the fashion world the same way that male athletes are?
I think it’s only a matter of time. I personally love Serena, she was just in Vogue recently, and I think that female athletes are going to get more and more of the spotlight beyond their respective sport as time goes on. Growing up, girls are now going to have heroes to look up to, I think definitely female athletes are people that everyone—women especially, can aspire to.

Do you think it’s about time that Serena has her name on a sneaker?
Oh yeah, that would be awesome. She has a great sense of style. She’s very much her own person which I love about her. Tennis seems like a very conservative sport, so I love watching documentaries and seeing her and her sister come out with their attitude and their swag, making people do a double take.

Speaking of sneakers, what’s your current rotation looking like these days?
Huaraches—I have a pair with me right now. I got these on right now, they’re being released on Saturday, the NikeLab Free Inneva. I love these. Flyknits are always a fave of mine.

What do you think of the rumored Supreme Jordans? Would you rock them?
To be honest, I don’t have any Jordans. I didn’t really grow up wearing Jordans or playing basketball..

Air Maxes are seem more your lane.
Air Max, Flyknits, I really like an active sneaker that you can work out in or do exercise, not just basketball.

Do you have the Yeezy Boost 350s?
I have the grey ones.

What do you think of them?
They’re pretty comfortable, I wouldn’t go for a run in them. I think they’re cool.

What do you think of Supreme’s Fall collection?
Everything looks incredible.

Any favorite pieces that you saw and you were just like: “I need that?”
I have to take another look. Some of their jackets, like the one with the diamonds, looked really cool. It was a really strong overall collection.

Your social media following is huge and you get a lot of comments, and not all of them are the nicest. Is there a way you deal with thirsty comments on Instagram or did you develop a way to ignore that?
If there’s a mean comment I don’t think about it too much, I try not to. Positivity is my thing, if there’s one comment that’s a diss everyone’s going to stop and be like “What?” Overall, everyone that follows me and knows me has been super nice and supportive.

What’s a good guideline for a guy who wants to leave a complimentary comment without sounding like a creep?
I would say a good guideline would be asking yourself: “Would my mother approve?” Like, would you be embarrassed if someone else in your family read this comment? Then you probably shouldn’t put it up.

What’s been your biggest adjustment in moving from New York to LA? Do you have preference between the cities yet?
I think they’re both really important places. I think L.A.  is a little easier to keep your head down and work work work. When you go to New York you can mingle and interact and get inspiration and put everything out. For me it’s been important to have that balance.

What’s up with the Roots collab hinted at in your piece on The Coveteur, is that happening soon?
Maybe. You have to wait and find out.

Is there any advice you would pass on to a young person who wants to create her or his own brand some day?
Make sure your inspiration comes from within—something to do with your lifestyle, your history, your background, your personality, your story. Have a clear vision of when it comes out so it doesn’t end up falling into trends, which is something I hate doing. With this collection, I don’t see anything like this in a woman’s lane that’s similar at all. Maybe a couple seasons from now. Always be forward. That way if someone’s looking, following or getting inspiration from this, we’ll be on to the next thing, which is fine. You know when it’s from within your history, your background and everything. You have your clear vision and you can stick to it. Whether that’s sportswear or fashion. Know your lane.

Head to sweatthestyle.com to keep up with Adrianne’s projects.

NikeCourt “On-Court/Off-Court” editorial by Adrianne Ho and “Sweat The Style” for Monocle Magazine

Sweat The Style founder Adrianne Ho featured in Hennessy’s “Time Barrel” film short

Standard Films and Hennessy team up to present a new short titled “Time Barrel” featuring model and Sweat The Style founder Adrianne Ho, artist André and Hollywood producer and actor Josef Cannon. Adding to its trademark slogan “Crafting the Future,” Hennessy urges artists, creatives, and individuals to plan and look forward to the future similar to how Hennessy has continued to evolve its products in over 250 years in business.

The short clip above directed by Louis De Caunes provides glimpses into the everyday lives of New York City citizens as the visual experience complements the inspirational mood and backdrop.

Enjoy the short clip, “Time Barrel” by Hennessy above.

Adrianne Ho and Dapper Lou create custom New Balance 998 designs

Adrianne Ho rocks “Sweat The Style” at the Chateau Marmont for The Coveteur

Adrianne Ho’s Instagram pictures gets warped by artist Ryder Ripps

New York-based painter Ryder Ripps takes a jab at the curation of self- and public perception with his latest exhibition, Ho, on display at Postmasters Gallery in TriBeCa. As the name might infer, Ripps’ most recent works consider internet model and creative Adrianne Ho‘s Instagram profile, which the artist asserts is a particular case of created or ‘warped’ identity.

Accordingly, Ripps deconstructs and morphs images of the publicly doted model, who is notably supported by brands like Nike and Supreme for her subtle form of ‘lifestyle’ advertising. VICE caught up with Ripps in a new interview, which can be read in its entirety here.

Enjoy a key excerpt below and head to Postmasters if in the New York City area.

Adrianne Ho's Instagram Pictures Gets Warped by Artist Ryder Ripps

So Adrianne Ho, she triggered this idea for you?
Yes, she’s like the quintessence of corny-core. There are lots of other examples of people who represent this idea, but nothing as consistent as Adrianne Ho. She’s a very succinct and focused example of this one particular mode of creation of self-representation online.

Also, I like her connections to streetwear, and I like the idea that she’s mediating herself and her identity, who she really is—Adrianne Ho, that’s her name, it’s not fake—and is willing to bend herself around brands. What’s interesting to me about that is the aspect of how we can alter or create realism for other people—curate personas.

If you asked me to sponsor your brand and be real, it would be really interesting to see how I’d do that. My own idea of who I am and how to achieve realness as a paid gig is the most honest thing, because the actual branded thing would ultimately be a lie, an imagination. It’s a constructed farce of reality. And it’s also a projected farce because it’s how you perceive a client would want you to be. It’s your imagined self for another person. It’s when you put your own head in someone else’s head and then think about yourself.

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Descente Women’s Training 2014 Spring/Summer Lookbook featuring Adrianne Ho

 

Image of Descente Women's Training 2014 Spring/Summer Lookbook featuring Adrianne Ho
Technical performance label Descente celebrates its 2014 spring/summer women’s release with a lookbook featuring the gorgeous Adrianne Ho. The women’s training line consists of three groups: Shape, Dynamic and Aero, all designed for a balance of exercises from yoga and pilates, to muscle toning and aerobic training such as boxing and spinning. With the slogan “Love, Hope, Faith” at its core, the collection inspires fitness via design, looking to bright hues and subtle graphics in its technical construction.
Correlating with Adrianne’s own dynamic style, check out the lookbook here and head to the Descente’s webpage for the full collection.
Check out this link:
Image of Descente Women's Training 2014 Spring/Summer Lookbook featuring Adrianne HoImage of Descente Women's Training 2014 Spring/Summer Lookbook featuring Adrianne HoImage of Descente Women's Training 2014 Spring/Summer Lookbook featuring Adrianne HoImage of Descente Women's Training 2014 Spring/Summer Lookbook featuring Adrianne HoImage of Descente Women's Training 2014 Spring/Summer Lookbook featuring Adrianne HoImage of Descente Women's Training 2014 Spring/Summer Lookbook featuring Adrianne HoImage of Descente Women's Training 2014 Spring/Summer Lookbook featuring Adrianne Ho

 

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Pigalle x Nike Editorial by Adrianne Ho’s Sweat The Style

 

Image of Pigalle x Nike Editorial by Sweat The Style

Sweat The Style, the style and fitness website founded by Adrianne Ho, recently presented an editorial featuring some collaborative releases from Nike and Parisian label Pigalle. In “Ball So Hard,” the Canadian model can be seen rocking a tank and shorts combo with a blue-to-white gradient. Her outfit is tied together by a white Nike x Pigalle basketball and a pair of all-white Air Force 1s.

To see more from Ho and Sweat The Style, check out her website here.

 

Check out this link:

Pigalle x Nike Editorial by Adrianne Ho’s Sweat The Style

 

Image of Pigalle x Nike Editorial by Sweat The Style
Image of Pigalle x Nike Editorial by Sweat The Style

 

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HYPEBEAST: “Adrianne Ho: The Unofficial Face of Menswear”

 

Image of Adrianne Ho: The Unofficial Face of Menswear

Image of Adrianne Ho: The Unofficial Face of MenswearImage of Adrianne Ho: The Unofficial Face of Menswear
Image of Adrianne Ho: The Unofficial Face of MenswearImage of Adrianne Ho: The Unofficial Face of MenswearImage of Adrianne Ho: The Unofficial Face of MenswearImage of Adrianne Ho: The Unofficial Face of Menswear
Image of Adrianne Ho: The Unofficial Face of Menswear8 /

Hypebeast:

 

You may recognize Adrianne Ho from her GQ spread for UNIS, Jake Davis‘ “Test Shots,” or countless shoots in which she proves that streetwear looks better on the fairer sex. Unless you’ve been hiding under a rock for the past year, she has been hard to miss. Strikingly beautiful, the half-French, half-Chinese Toronto native is, as some people put it, the new “it girl,” the “anti-heroin chic model,” and a woman who represents the intersection of power, independence and sexuality, all within connections to the city in a relevant way.

Of course, it doesn’t hurt that the clothes she models are almost as covetable — an of-the-moment mix of streetwear labels like Supreme and Stussy, #menswear and Nike. Here, we talk to the the Ford Models NYC and Next Management LA model and her job, mixed ancestry and becoming the unofficial streetwear/menswear face of the moment. Read on for the interview in its entirety and check out Adrianne’s exclusive editorial for the HYPEBEAST Store above. You can follow Adrianne Ho on both Instagram and Twitter.

 

Check out this link:

HYPEBEAST: “Adrianne Ho: The Unofficial Face of Menswear”

 


Is being based in New York an advantage, what she finds easiest or hardest to cope when on the road, her relationship with fashion cities & how connected is she with the brands she models for…

Does being based in New York — where streetwear brands are plentiful — work to your advantage when booking jobs?

Living in New York has definitely been an advantage for me when booking jobs. It has provided access to so many amazing brands, clients and magazines. I also think the constant visibility from living in a walkable city like New York can provide opportunities that may not be possible anywhere else.

Having traveled to many places for work, what do you find easiest or hardest to cope with when on the road?

Being able to travel and see the world for work is a privilege! Coming from a mixed background and growing up in a diverse city like Toronto, I’m able to adapt to different cultures very easily. I love trying new cuisines and have a passion for health and fitness. Part of the excitement for me is adjusting my lifestyle to new climates, and traveling allows me to do that. Whether that be learning Muay Thai in Bangkok, getting reflexology in Hong Kong, or running by the Eiffel Tower in Paris, there is so much to learn and gain from those experiences.

One of the hardest parts is the actual traveling process. It takes extra effort for me to stay on my A game while juggling early call times, overnight flights and living out of suitcases. I have to be extra conscious of eating right, staying hydrated, getting enough sleep and making time to exercise to stay healthy. I also find the time spent alone when traveling difficult.

Being half Chinese and half French, what’s your relationship with bulging fashion cities like Tokyo, Hong Kong, Singapore and Bangkok – where the market embraces Eurasian looks?

I’ve worked in both Singapore and Bangkok and have had so many amazing experiences in those cities. My father’s side of the family is from Hong Kong and I love visiting whenever I can. As for Tokyo it’s one of the next places I want to travel to as soon as I can, whether that be for work or pleasure.

It could be argued that models often turn up to jobs with little regard of the brand’s story or aesthetics. How connected are you with the brands you model?

I’ve been fortunate enough to work with a lot of brands that I love. I especially love working for athletic and fitness brands that focus on an active lifestyle.

 

“PART OF THE EXCITEMENT FOR ME IS ADJUSTING MY LIFESTYLE TO NEW CLIMATES, AND TRAVELING ALLOWS ME TO DO THAT.”

Adrianne Ho on travelling for work


About being the unofficial official female streetwear model, Canadian brands she vouches for & association with streetwear…

How do you feel about falling into the unofficial category of official female streetwear/menswear model? Is it a role which developed in itself or something you or your agency set out for from the beginning of your career?

That is quite the contradictory title that I am both officially and unofficially flattered by. Haha! Thank you! I think that role stems from some brands’ appreciation of my personal style.

Coming from Toronto, are there any Canadian brands you would particularly vouch for?

There are some great Canadian heritage brands that I grew up with that I still love like Roots, Canada Goose and Club Monaco. There are also some newer brands that I wear a lot like Aritzia and Reigning Champ.

We’ve noticed that your Instagram is prominently filled with streetwear editorial photos. Would you say you’re more inclined to be associated with streetwear, rather than high fashion, etc.?

My life is very active and there are some great streetwear brands that really speak to my lifestyle. But I also love aspects of high-end fashion, heritage brands and athletic wear. I love mixing Isabel Marant, Alexander Wang and A.P.C. with Supreme, Levi’s and Nike. Blending streetwear with high fashion and athletic wear is a style that evolved for me while living in New York City.


Must-have wardrobe staples, surprises and opportunities throughout modeling career, dos and don’ts in menswear & family support…

 

What are your must-have wardrobe staples?

Hoodies, sneakers, bomber, varsity and baseball jackets, workout tights, sweats, jerseys, baggy T-shirts and toques.

What kind of surprises and opportunities have you come across throughout your fashion modeling career?

To my surprise my interest in quality food and fitness developed after I began modeling and I had to start making healthier choices. I became fascinated by how the changes I made in my daily routine immediately affected the way I felt. I’ve treated modeling as a sport by maintaining an athletic regiment and balanced diet. I’m pursuing more opportunities in the food and fitness industries. While continuing to work with brands and companies associated with general health, well-being, beauty, fashion and fitness.

Are there major dos and don’ts when it comes to menswear?

Don’ts would be – don’t try too hard forcing a style that isn’t you just because it’s “cool.”
Dos would be – be true to yourself by wearing clothes that are a natural and authentic part of who you are and your lifestyle.

Has your family always been supportive with the work you do?

I’ve had a lot of support from my older sister Sandrine Holt, who used to model and is now an actress. She has always been there for me with great advice and honest feedback. In the beginning my parents were concerned for my well-being and how I would cope with the pressures of the industry. They stopped worrying after they saw that I was focused, secure and positive enough to not let it get to me.