Take a Look Inside AMBUSH’s Tokyo Office


Japan has a well-deserved reputation for being that little bit more adventurous when it comes to fashion. Maybe it’s something in the water but on this side of the world they like things to really stand out. What would happen, then, if we visited the studio of one of Japan’s boldest jewelry and accessories design teams and challenged them with some sleek, minimalist home audio equipment from Europe? That’s what happened when AMBUSH took on the iconic BeoPlay A9, a design beauty from Danish brand B&O PLAY. 

High Snobsiety:


Take one look at the accessories designed by Verbal and Yoon – the alarmingly stylish husband-and-wife duo behind AMBUSH – and it should come as little surprise to find that their studio is full to bursting point with avant-garde furniture, intriguing literature, obscure pop culture and, of course, lots and lots of bling. The pair’s larger-than-life jewelry designs, which have found favor with A-list celebrities from Kanye West to Rihanna, Kid Cudi and Lady Gaga, take inspiration from all manner of classic and contemporary sources, many of which you’ll find scattered around their workspace.

The juxtaposition is almost mind-boggling: busts of great classical composers like Handel and Strauss rub up against ET dolls and Daft Punk figurines, while vintage Chanel signage sits alongside Mickey Mouse coffee mugs and a lamp shaped like a gold AK-47. It’s like a postmodernist’s wet dream – the perfect environment to house their larger-than-life collection of clothing and accessories, most of which can be found arranged in large glass display cabinets as if they were ready for purchase each morning.

Elsewhere, the studio also plays home to Verbal’s colossal record collection, which runs to the thousands and sits along one wall of the corridor that bisects the space. As a celebrated emcee and DJ in his own right, music plays a big part in Verbal’s life – as evidenced by the fully soundproofed recording studio and DJ suite that lies behind one door! The perfect place to take a break from the stresses of designing a fresh collection.

With music so close to their heart, it’s no wonder that the BeoPlay A9 fits right in to the entertainment area of Verbal and Yoon’s workspace. In pure white, with all three wooden legs removed, the disc-shaped speaker sits like a work of modernist art on their coffee table, hooked up wirelessly to the multimedia center. It might be the most monochrome item of furniture they own, but its groundbreaking design and world-class sonic performance mean it’s every bit at home in these premium-furnished surroundings. And, whether it’s German classical orchestras or Japanese hip-hop playing through it, the sound quality speaks for itself.



Origin: Tokyo, Japan
Current Location: Tokyo, Japan

AMBUSH is the brand created by multi-talented married couple Young-Kee Yu, AKA Verbal, and Yoon Seokjoong. The duo’s signature mix of ancient culture and hip-hop chic has led to a series of attention-grabbing designs that quickly found favor with A-list music stars and underground fashion obsessives alike. While originally designed for the braver market of their native Japan, AMBUSH jewelery has since been discovered by fans of statement fashion across the world, and has developed a strong cult status.


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Take a Look Inside AMBUSH’s Tokyo Office




Pharrell Williams “Happy” Japanese Edition music video by NIGO

Nearly a year has passed since the debut of Pharrell‘s “Happy” for the soundtrack to Despicable Me 2 and, with no signs of going anywhere anytime soon, the infectious single has prompted the release of a new Japanese music video.

Helmed by friend and longtime collaborator NIGO, the piece features some of Japan’s most popular contemporary artists and includes appearances by actor Arata Iura, model Kiko Mizuhara, AMBUSH founders YOON and VERBAL, hip-hop group Teriyaki Boyz, and many more.


AMBUSH for United Arrows & Sons Pop-up Store (Tokyo)


Image of AMBUSH for United Arrows & Sons Pop-up Store

After teaming up with Barney’s New York late last year, Verbal and Yoon’s evocative AMBUSH imprint teams up with yet another reputable retailer, partnering with United Arrows & Sons for a limited capsule.

The collection includes a jersey, two hats, and other accessories tied together with a silver shield – inspired by the early days of American Football. To house the products, AMBUSH is set to take over United Arrows & Sons’ store in Tokyo with a pop-up shop, lasting from April 11 through April 22.

Head here to take a preview of the goods, then be sure to attend the pop-up launch party, with music provided by none other than DJ Verbal.


United Arrows & Sons
3-28-1 Jingumae
Shibuya, Tokyo

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AMBUSH for United Arrows & Sons Pop-up Store (Tokyo)



AMBUSH (Verbal and Yoon) presents their “NU ORDER” Denim Capsule Collection


Image of AMBUSH "NU ORDER" Denim Capsule Collection

Verbal and Yoon of AMBUSH are set to open two pop-up shops to showcase a selection of special denim pieces from its “Nu Order” collection. The pop-ups will feature a number of different edgy denim accessories including an ID bracelet, guard ring, denim T-shirt and denim skull bag produced in collaboration with Kushino Masaya.

The collection will be exclusive to Osaka Hankyu Men‘s and will be available at two pop-up shops: Hankyu Department Store and Osaka Hankyu Men’s 2F GARAGE D.EDIT from March 19 to 31.


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AMBUSH (Verbal and Yoon) presents their “NU ORDER” Denim Capsule Collection


AMBUSH (Japan) 2014 Spring/Summer New Arrivals


Image of AMBUSH 2014 Spring/Summer New Arrivals
Unflinchingly bold, AMBUSH returns for Spring/Summer 2014 with another strong collection of statement-making jewelry and headwear. Included among the new designs are medallion necklaces, rings and caps in a familiar palette of gold and black, as well as AMBUSH’s signature motifs and symbols. Fans of the label won’t want to miss pieces like pendants and class rings emblazoned with monograms and shield motifs, as well as this season’s genuine leather caps featuring the brand’s monogram medallions.
Look for AMBUSH’s Spring/Summer 2014 new arrivals now at the HYPEBEAST Store.
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Image of AMBUSH 2014 Spring/Summer New Arrivals
Image of AMBUSH 2014 Spring/Summer New Arrivals
Image of AMBUSH 2014 Spring/Summer New Arrivals
Image of AMBUSH 2014 Spring/Summer New Arrivals
Image of AMBUSH 2014 Spring/Summer New Arrivals
Image of AMBUSH 2014 Spring/Summer New Arrivals
Image of AMBUSH 2014 Spring/Summer New Arrivals
Image of AMBUSH 2014 Spring/Summer New Arrivals
Image of AMBUSH 2014 Spring/Summer New Arrivals



AMBUSH Pop-Up Shop in JOYCE Hong Kong


Image of AMBUSH Pop-Up Shop in JOYCE Hong Kong

Fashion-forward purveyors Verbal and Yoon recently took their mainstay AMBUSH to Hong Kong’s JOYCE for a pop-up shop. Launching at JOYCE’s Pacific Place outpost, the store looks to a bold interior to host the label’s 2014 spring/summer collection which also consists of the NUORDER line and the AMBUSH x Maison Kitsuné keychain collection.

Cast your eyes over the images above and look out for more from the pop-up, taking place from now till March 10.

232 Pacific Place
Hong Kong

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AMBUSH Pop-Up Shop in JOYCE Hong Kong

Image of AMBUSH Pop-Up Shop in JOYCE Hong Kong Image of AMBUSH Pop-Up Shop in JOYCE Hong Kong
Image of AMBUSH Pop-Up Shop in JOYCE Hong Kong Image of AMBUSH Pop-Up Shop in JOYCE Hong Kong Image of AMBUSH Pop-Up Shop in JOYCE Hong Kong

J-pop stars AI, Miliyah Kato, and VERBAL collaborate in Reebok Classic “Run Free” Video

In celebrating the classic Freestyle, Reebok tapped Reebok Classics Asia Creative Director, AMBUSH founder and J-pop icon VERBAL for a brand new video. Dubbed “Run Free,” the piece sees VERBAL joined by R&B artist AI and singer/songwriter Miliyah Kato for a colorful, Vector-emblazoned music video of sorts to the track of the same name – a bonus cut from AI’s tenth studio album, this summer’s MORIAGARO.

For those that don’t know, the Freestyle, which was originally introduced in 1982, was one of the first athletic sneakers to be designed specifically for women and hit the market at the height of the aerobic fitness craze – hence the aerobics-inspired visuals for “Run Free.”