BAIT, Medicom Toy (Japan), graffiti artist Sket One and Huy Fong Foods Collaborate on New “Sriracha” Collection

BAIT x ASICS Tiger (Japan) GEL-Lyte V “Splash City”

BAIT x Medicom Toy 1000% Bearbrick “Headshot”


BAIT x ASICS Gel Lyte III “Basics Model-003 Nippon Blues”


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After getting an early preview, we’ve now got a full look at the latest installment of BAIT and ASICS Basics Model” program. Moving away from the military inspirations of the two prior shoes, the design of the Gel Lyte III “Basics Model-003 Nippon Blues” draws inspiration from Japanese tradition and culture.
The upper features Japanese indigo Kasuri textile paired with rugged, navy nailhead suede, and red accents and laces. In a subtle nod to ASICS’ place in footwear culture to the West, the footbed has been finished with classic hickory denim.
If you haven’t done so yet, head to BAIT now to register for your chance to purchase these and the first two models. For those of you looking to score all three, there is a limited run of three-packs available too.
Check out this link:
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BAIT x ASICS Gel Lyte III “Basics Model-003 Nippon Blues” Preview


Image of BAIT x ASICS Gel Lyte III "Basics Model-003 Nippon Blues" Preview

BAIT and ASICS are back again with the latest installment of their ongoing “Basics Model” collection: the Gel Lyte III “Basics Model-003 Nippon Blues.”

BAIT is holding onto all the details for this one, but we do know it has a unique patterned fabric upper and some rough suede going on. For now, we’ll leave you with this preview, but stay with us for the full reveal coming soon.

In the meantime, check out BAIT to get a look at its apparel capsule collection to go along with the Basics Model shoe collection.


Check out this link:

BAIT x ASICS Gel Lyte III “Basics Model-003 Nippon Blues” Preview


Essentials: Eric Cheng of BAIT


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Eric Cheng may not be a familiar name yet, but if you’re a regular reader of Hypebeast, you’re bound to recognize some of his work. The founder and CEO of BAIT, Cheng has been responsible for a host of eye-catching footwear collaborations with the likes of Reebok, ASICS, Saucony and Onitsuka Tiger. If not working on new projects with his creative team, he’s probably hard at work building up the BAIT brand or dreaming up the next way to help his community and the world at large — his latest fundraiser brought in almost $19,000 USD for the American Cancer Society.

Clearly, Cheng is a busy man and many of his essentials reflect this. He’s got a couple of laptops and phones, a portable hard drive, an iPad and several footwear catalogs. A consumate shoe collector, Cheng keeps himself laced in heat including some upcoming BAIT collaborations and a pair of the Air Jordan 4 “Undefeated.”

Rounding out his essentials are some sought-after Be@rbricks and some cozy looking sweats.

Stay with us for a closer look at the upcoming BAIT collaborations and the next installment of Essentials coming soon.


Check out this link: Essentials: Eric Cheng of BAIT


BAIT x ASICS Gel Lyte III “Basics Model-001 Vanquish”


Check out the ASICS Gel Lyte III Basics Model-001 Vanquish.” This brash take on the classic running shoe boasts a black suede and camo textile upper with premium accents including wire mesh accents, gold branding, red eyelet supports and waxed laces. The accent colors extend down to the sole, which features gold speckles on the midsole and a red outsole. Stay tuned for more on this and the other two models from this ongoing collaboration between BAIT and ASICS.

Check out this link:

BAIT x ASICS Gel Lyte III “Basics Model-001 Vanquish”

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BAIT x ASICS Gel Lyte III “Basics Model-001 Vanquish” Preview


Sneaker retailer BAIT presents its latest collaboration with Japanese sneaker icon ASICS in form of the Gel-Lyte III Basics Model-001 Vanquish.”

The first release of the three-part collaboration, the latest Gel Lyte III features a combination of black and camouflage with wire mesh detailing throughout the upper, a partially speckled white midsole and red outsole underneath. Stay tuned for more details as the sneaker approaches its release.

Check out this link:

BAIT x ASICS Gel Lyte III “Basics Model-001 Vanquish” Preview