100 years of beauty in Japan shown decade by decade in a one-minute time-lapse video

In the 16th episode of their “100 Years of Beauty” series, Cut Video provides a visual history of the past 100 years of beauty in Japan as modeled by Mei Kurahashi, whose hair, makeup and dance were styled in correlation with the trends of each decade.

Japan’s desire to preserve youth continues with collagen and protein fortified “anti-aging beer”


Audrey Magazine:

The desire to preserve one’s youth or to achieve one’s ideal of physical perfection is now in full swing more than ever. Although plastic surgery is more common in Asia, I can see our fair share in my own backyard. With the recent viral Kylie Jenner lip challenge, it makes me think how much more obsessed society is becoming to look like the celebrities they admire (even though many of them are anything but admirable).

Recently, we showed you Japan and Korea’s beauty trends to achieve a younger look. However, makeup and beauty products are simply not enough. It seems that Japan is quite adamant about maintaining a youthful appearance because now, you can find anti-aging properties in their beer.

Japanese brewery, Suntory, produced a new beer called “Precious.” It contains collagen, a protein that is believed to contain anti-aging properties. This protein is what gives skin elasticity and it decreases as we get older; this is why we get wrinkles and our skin isn’t as… perky (yikes). Japanese women believe that using and ingesting collagen products will make their wrinkles magically disappear. Quite a smart move there, Suntory brewery.

There has yet to be studies that prove this beer’s anti-aging claims are true, but it’s certainly a smart marketing gimmick to attract women. I’m not sure if I buy into Suntory’s claims, but since it’s beer, it wouldn’t hurt to give it a try.

Courtesy of fooddiggity.com.

Japanese design firm SIDES CORE reduces the hair salon down to its essentials

10 weird and wonderful things you can find in a Japanese drugstore


As we all know, Japan is full of many weird and wonderful things. A simple trip to the supermarket can turn into hours of wondering what this is and what that does, and the same goes for the drug store. We picked up 10 things from our local drugstore that might shock, amuse, or confuse foreign visitors.

1. Ear cleaners

Japan goes a step further than your usual cotton buds with these devices that claim to get all that icky wax out of your lugholes.


▼One end is solid to get the more… solid bits out.


▼The other end is made of soft rubber for the more flaky bits. Lovely.


▼Apparently it feels really good, especially when someone else does it for you at the hair salon.


2. Warming eye masks 

Available in a range of soothing scents, these are more than mere ordinary eyemasks. When you put them on the pads over the eyes start to warm up, and the combination of heat and smell works together to send you drifting off into the land of nod. It actually felt really relaxing when I tried it, and I’m definitely going to be purchasing some of these for my next long-haul flight.






3. Hot pink anti-constipation pills

They may look like candy but you don’t want to eat them like they are or you’ll be spending a whole lot of time on the squatter. Surprisingly, Japanese people tend to be more open about their bowel movements than Westerners and, rather than hiding behind plain, unobtrusive packaging, these anti-constipation pills come in a bright pink packet that appeals to women.





4. Anti-hangover drinks

This is something I’m sure would be a hit in Europe if they could market it right. Drink this “power of turmeric” drink before you go out on the town, and you’re supposed to wake up with a clear head the next day. (Whether it actually works or not is debatable, and something I plan to put to the test in the future. For science, of course.) I was put off by the bottle and the bright orange liquid it contained, but it was actually surprisingly tasty! It tasted a little like Calpol, that medicine from my youth that many a child would fake illness for in order to get a sip of.


▼The liquid was bright orange and slightly thick.




5. Hand warmers

Japanese people buy disposable handwarmers by the dozen during the cold winter months. They contain chemicals that produce heat thanks to exothermic oxidation, and these particular ones claim to stay warm for up to 9 hours. Many people like to stick them in their gloves or in their waistbands to stave off a chill.






6. Anti-allergy spray

Kafunsho, or hay fever, is a huge problem here in Japan with millions of sufferers sniffling through the spring and summer months. Many people cover up with a mask and take tablets, but there’s a new defensive treatment on the market that promises to protect you from allergies just by spraying it on your face.


▼The instructions tell you to hold the bottle about 20cm from your face and spray in a circular motion.


▼Psssh! A fair amount comes out so you have to give it a few minutes to dry.


7. Moist face masks

We’ve all seen the pictures of Japanese people hiding their faces behind their trusty masks. As I’m sure our readers are already aware, this is usually to avoid passing on an illness rather than avoid catching one, or to protect against pollen allergies. Apparently behind at least some of these masks a rather strange secret is lurking. This brand comes with moist pads that are supposed to stop your throat from drying out during the day. They’re also very useful on long flights for the same reason – give them a try!



▼The mask comes with three packets of moist pads.


▼ The pads are fairly thick.


▼You slip them inside the pockets built into the inside of the mask.




▼The pads felt strange and heavy against my face.


▼I didn’t feel any of the moisture in the few minutes I wore it, but once you’d been breathing into it for a while the heat of your breath should cause it to steam slightly, moistening your nasal passages and throat.



8. Ghostly face masks

Face masks are a popular beauty treatment the world over, involving slathering a usually green (why is it always green?) mud-like goop onto your face and leaving it to sit. However, the ones you usually find in Japan are a paper-like mask soaked in an essence.






9. Eyelid tape

We’ve already written a lot about the desire for double eyelids in Asian countries. For those not wanting to take the surgical route there’s always the marginally less painful-looking eyelid tape sold at drug stores all over Japan.


▼Looks more like an implement of torture, but then again most beauty tools do.


▼Detailed instructions on making just the right fold.





▼Before (left) and after (right) – It does make a difference, but is it really worth it?



10. Themed bath salts

Stores like Lush have proved the appeal of smelly things to put in your bath, but Japan takes it a step further with anime-themed bath salts.






▼We tried out the Shingeki no Kyojin (Attack on Titan) salts. Each one dissolved to turn the water into a vibrant colour, and smelled good enough to eat.


▼The scents were kiwi, lemon, grape and apple, respectively. They both looked and smelled kind of like flavoured vodka shots, but they sure didn’t taste like it!


Japanese drugstores can be a wonderland of beauty and health products, ranging from incredibly useful things that you then wonder how you ever lived without, to the most pointless things that have you questioning why anyone ever thought they were necessary. And many stores, such as Matsumoto Kiyoshi, are now offering tax-free shopping to tourists so you can stock up on things you won’t find anywhere else!

If you’re in Japan make sure to drop by and check out what’s on offer – I’d definitely recommend picking up some of those warming eyemasks for the long flight home!

Photos © RocketNews24

Modern day women transform into historical beauty figures

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Audrey Magazine:

Societal ideals of beauty are constantly shifting. For instance, a recent ambition for many women in the United States is no longer looking like a thin runway model. Instead, many want to look healthy and strong while embracing curves (think Beyonce). We like big butts and we cannot lie! Of course, ideals of beauty vary from culture to culture.

Buzzfeed took three women from different ethnicities and transformed them into historical figures that represented the cultural beauty of that specific time. The results? Beautiful transformations and makeup looks! Check out the video below:

Despite how entertaining the video was, I’m left wondering what exactly are the components of these traditional beauty looks? What’s the cultural and historical significance?

Let’s take a peek back into history.

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Traditional Indian Beauty

The first woman in the video expresses that she is Hindu and “everything that Indians do has a meaning or culture to it.” This concept is also reflected in their ideals of beauty. Women, and sometimes men, wear “kajal” which is essentially eyeliner. It’s believed that wearing kajal would strengthen their sight and protect the wearer from bad luck.

What about the dots? Although the makeup artist took a creative route with this look, the dots represents the traditional “bindi.” The bindi is a dot between the eyebrows and is worn for spiritual and religious purposes. It comes in many shapes, sizes and colors, but it is traditionally red, which represents love and honor.


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Chinese Beauty from the Tang Dynasty

The third woman in the video shares that she is an “ABC” or “American-born Chinese.” During the Tang Dynasty, there was prosperity. As a result, women who were more plump were considered beautiful because they were able to live a comfortable and relaxed lifestyle.

I love that bold lip color, don’t you? Lips were considered to be the sexiest part of a woman, so what better way to draw attention to them than wearing a bold color? Women in the Tang Dynasty would even dye their lips to achieve that cherry hue. But one thing hasn’t changed. For women in China smooth, light skin sans imperfections has been considered beautiful for thousands of years.


Kobi Wu Pasmore shares beauty advice from the top

VP of Strategy & Creative at Blue Flame, Kobi Wu Pasmore.

Loud Mouth: 

*What’s your beauty advice for young women launching into the work world?

I think the soundest advice I can give is that people are observing not only the way you work, but they way you carry yourself. It’s important to employ the things you need to maintain your confidence. I would always say, simple make up is best so your colleagues or your boss are not distracted by poorly applied or too much make up.


*Describe your own ‘sure thing’ beauty look at work.

Keep it simple. Clean hair. Tinted lip and cheeks. Mascara.  I get a blowout almost every week keeping my style classic and loose or a simple ponytail. For make up, I moisturize and do a neutral tint on the lip and cheeks.  And always – and I do mean always -keep mascara on hand to make sure that even if I’m wearing my glasses, my eyes pop.


*Who’s your beauty inspiration and why?

I suppose beauty is inspired by an attitude in which case it’s difficult to name just one person. There are so many people I admire. But if I have to pick someone, I’ll go with Diane Von Furstenberg.  She’s elegant and beautiful in her imperfections and she knows that the simple things make the best foundation for everything else.  Get the simple things down first and then everything else becomes the cherry on top.