Sophia Chang talks illustration, women in sneakers, and her collection for PUMA

Image of Sophia Chang Talks Illustration, Women in Sneakers, and Her PUMA Collection

Designer, illustrator and self-professed Bun Queen, Sophia Chang has created an impressive portfolio in her short tenure. The Queens-based artist often look to hip-hop and pop culture in her caricatures, presenting simple yet compelling renderings that have garnered collaborations with the likes of Staple Design, Baohaus and Undefeated.

For her latest project, PUMA tapped Sophia to produce a collection dubbed “Brooklynite” — a bold repertoire that blends together PUMA’s technical designs with Sophia’s New York-inspired illustrations. Continuing with such motifs, Sophia moved onto footwear, designing an updated collection to the PUMA Trinomic Disc. In this segment, we catch up with the young artist to learn about how she interpolates her illustration skills onto footwear design, her views on women in sneakers, and UNDO-Ordinary Magazine — a platform she co-created that celebrates fashion and fitness.

 

 

How different is footwear design from your experience with strictly illustrating?
My college studies were grounded in illustration. I spent my free time mentoring and studying under some of the greats in the design industry. Since my graduation in 2010 I have expanded my practice to many different creative fields including graphic design, web design and art curation. Since I’m familiar with creating on different platforms, working with footwear was just a blank canvas to me (also I’m a huge fan of sneakers so my heart was in it too!). I was given the opportunity to translate my understanding of art and design (simple things like color palette and space distribution), and mix it with my personal interests in fashion. Cultural influences came into play as well. Being a native New Yorker I wanted to embody the flavor of the city in an apparel collection that would speak to a global market.

 

Has growing up in New York provided you with any advantages creatively?

I’m so blessed to be able to live and work in this creative hub. Of course growing up in this urban city has definitely influenced me early on. For my personal history, the cultural influences of hip-hop music, style and creative arts has definitely been a part of my entire life.

When I was studying in school and identifying myself amongst my peers, it was clear the talent to draw was there. But to succeed in the design market, you need more than just talent. You need hustle. You need a niche market that you can work in. I realized that my passion projects really helped lead me to my clients. When I say passion projects I mean non-commissioned work that I wanted to do just for fun. I love digging into New York culture and pop culture for my personal artistic inspiration.

 

Females in streetwear have been gaining a lot of traction recently, why do you think this is?

I believe it’s gaining traction because the internet allows for greater transparency. In a male-dominated market like streetwear, there is little room for women with talent to shine. Well, compared to women with a nice set of tits and ass. The internet as a communication tool allows women to show off their own accolades with little constraints.

You’ve worked before for creative companies/agencies and as a freelancer. Do you feel more creative now that you’re working for yourself?

Absolutely. It’s like how they say college isn’t for everyone. A full-time job with a system might not be for every person. I’m still young, and I still have a lot to accomplish. I want to take advantage of my time out of school to really test the waters. Struggle, fail, try, make attempts, succeed (maybe) and see how far I can take myself. When I am ready, I will definitely enter back into the full-time market. But for now, I’m just trying to see what I’ve got.

 

How do you ensure that you’re being pushed and challenged when you work for yourself?
I surround myself with people who push and challenge me. I’ve been blessed to be in a beautiful city, one of the hardest cities to work in as a creative. I’ve got a great community of people who support me and a lovely web community of people who criticize me. Even the living standards in NY is a good enough push. Trying to pay the bills and still cop the latest kicks!

 

You recently collaborated with PUMA on the “Brooklynite” collection and the Disc Blaze Lite line. How much of the project centers around sports/functionality versus lifestyle?

The collection itself is carried under the PUMA lifestyle collection. None of the designs really have anything to do with sport performance. However personally I live an active lifestyle and I am deeply influenced by sportswear fabrics. Select pieces of the collection echo designs found in technicalactivewear. The Trinomic Disc sneakers include materials such as neoprene, mesh and reflective stripes. These fabrics are often found in sportswear and in the event years, due to fashion trends, have made appearances in the fashion market. As a New Yorker who is constantly on the move from meetings, to the gym, to dinner with friends, it’s important for my outfit to be flexible for all occasions.

 

You have participated the UNDO-Ordinary Magazine project, tell us how it got started and what’s your main focus on the layout design and visual direction of magazine?

The UNDO-Ordinary Magazine was created because the marketed needed it. The founders ofUNDO-Ordinary are Robin Arzon and Nai Vasha, who built a global running movement centered around fitness and fashion. They’re both good friends and huge inspirations for me. We decided to team up and create a print magazine based on their ethos. The vision was clear. It’s a lifestyle we all live. Art, fashion, health, charity, living without walls. We all brought our strengths to the table to compose the book. I have experience in print design, Nai is an amazing visionary, and Robin is one of the best copy writers I know. We joined forces like Voltron and created because we wanted to. We reached out to our community of artists, photographers, stylists and writers to join us in our journey. No client, no commission – we created our own path, our own direction. Thanks to Without Walls to sponsored our book, we were able to print our magazines. We are proud to announce that the book is available globally in various boutiques. And yes, there’s more issues on the way.

 

What do you think of the trend of women styled in cool sneaker designs? 

I don’t think it’s new at all. I’ve been mixing female fashion with sneakers my entire life. I was never much of a “shoes” girl. It’s only during these recent years that I’ve noticed there are other out there thanks to the internet. It’s amazing that we can all connect because of our interests and hobbies. It’s still a bit of a shock to me but I love seeing it and I find it very encouraging especially when women are posting my PUMA sneakers!

 

A few years ago we did a successful “A Day with Sophia Chang” editorial. Three years on, how has your daily life changed? 

Wow! Where to begin? Nowadays I pretty much have the same schedule. I’ve always been very organized and schedule days for meetings and certain days for just working at home. In the recent years I’ve been traveling a lot more for work which has been a huge blessing. I’m happy that my client base is expanding and turning global.

 

Possible to share any cool projects coming up from your side?
I’ll leave it as a surprise. Stay tuned via my Instagram @esymai.

 

Image of Sophia Chang Talks Illustration, Women in Sneakers, and Her PUMA Collection

Image of Sophia Chang Talks Illustration, Women in Sneakers, and Her PUMA Collection

Image of Sophia Chang Talks Illustration, Women in Sneakers, and Her PUMA Collection

Image of Sophia Chang Talks Illustration, Women in Sneakers, and Her PUMA Collection

Image of Sophia Chang Talks Illustration, Women in Sneakers, and Her PUMA Collection

Image of Sophia Chang Talks Illustration, Women in Sneakers, and Her PUMA Collection

“Ai Wei Wei: The Seed”- A new multimedia spoken word performance mash-up at the Brooklyn Museum

Angry Asian Man:

If you’re in New York City, you’re invited to a new multimedia performance next week in Brooklyn… Ai Wei Wei: The Seed is a live music, video, dance and spoken word performance mash-up about the early roots of political artist Ai Wei Wei and his emergence as one of the world’s foremost artists and thinkers. 

The show goes up Thursday, July 24 at the Brooklyn Museum. The creative team behind the performance includes some of our friends, like Kelly Zen-Yie Tsai (Creative Direction, Spoken Word, Video), Jessica Chen (Choreography), Jason Kao Hwang (Music), Adriel Luis (Spoken Word, Video, Music), and Kit Yan (Spoken Word).

Here are some more details about the performance:

 

Ai Wei Wei: The Seed

Thursday, July 24
7:00pm – 9:30 pm

Brooklyn Museum
200 Eastern Pkwy
Brooklyn, New York 11238

AI WEI WEI: THE SEED is a live music, video, dance and spoken word performance mash-up about the early roots of political artist Ai Weiwei and his emergence as one of the world’s foremost artists and thinkers. The show tracks the artist’s life from his childhood in exile with his political poet father Ai Qing to his formative decade in NYC (1981-1993) as a street artist in Williamsburg and the East Village, where he also befriended poet Allen Ginsberg.

by Kelly Zen-Yie Tsai (Creative Direction, Spoken Word, Video), Jessica Chen (Choreography), Jason Kao Hwang (Music), Adriel Luis (Spoken Word, Video, Music), and Kit Yan (Spoken Word)

Tickets $18 available via Museum Tix (http://bit.ly/TBZTLK) or Visitor Center. Free for Museum Members.

Doors 6:30 PM. Show 7:30 PM. AI WEI WEI: THE SEED will be performed in the Iris B. & Gerald Cantor Auditorium.

Ticket includes admission to AI WEI WEI: THE SEED performance, Ai Wei Wei exhibit, and all Art Off the Wall events throughout the museum including Asian American Oral History Collective workshop, Wildcat! dance performance, and a calligraphy workshop. 

For more information about the show, visit the Facebook event and the Brooklyn Museum website.

Sophia Chang x PUMA “Brooklynite” Collection

Image of Sophia Chang x PUMA “Brooklynite” Collection
After first previewing the footwear drops from Sophia Chang’s Brooklynite collection, we’ve not got a look at some of the apparel from the collection. Sticking to basic garments, the collection features a range of graphics created by Chang.
Available for both men and women, the entire range will be dropping soon at PUMA locations.
Image of Sophia Chang x PUMA “Brooklynite” CollectionImage of Sophia Chang x PUMA “Brooklynite” CollectionImage of Sophia Chang x PUMA “Brooklynite” CollectionImage of Sophia Chang x PUMA “Brooklynite” CollectionImage of Sophia Chang x PUMA “Brooklynite” Collection

 

Sophia Chang x PUMA “Brooklynite” Lookbook

Image of Sophia Chang x PUMA "Brooklynite" Lookbook
 
For 2014 fall/winter PUMA teams up with New York-based artist Sophia Chang on an extensive footwear range. Inspired by the creative surroundings of Brooklyn, the collection is upheld by Sophia’s dynamic illustrations, with the New York skyline taking on track and varsity jackets, while an all-over “Brooklynite” print is featured on T-shirts elsewhere.
 
As for sneakers, the Basket Classic features a sock liner with unique graphics, continued onto the Basket Mid — a premium leather mid-top that boasts a tonal cityscape on its upper. The Trinomic Disc also comes in three colorways with subtle “Brooklynite” branding throughout.
 
Check out the lookbook here and look for the “Brooklynite” collection to hit PUMA retailers in later months.
 
Image of Sophia Chang x PUMA "Brooklynite" Lookbook
Image of Sophia Chang x PUMA "Brooklynite" Lookbook
Image of Sophia Chang x PUMA "Brooklynite" Lookbook
Image of Sophia Chang x PUMA "Brooklynite" Lookbook
Image of Sophia Chang x PUMA "Brooklynite" Lookbook
Image of Sophia Chang x PUMA "Brooklynite" Lookbook
Image of Sophia Chang x PUMA "Brooklynite" Lookbook
Image of Sophia Chang x PUMA "Brooklynite" Lookbook
Image of Sophia Chang x PUMA "Brooklynite" Lookbook
Image of Sophia Chang x PUMA "Brooklynite" Lookbook
Image of Sophia Chang x PUMA "Brooklynite" Lookbook

 

Interior Design: KAWS’ Brooklyn studio by Wonderwall (Japan)

Image of KAWS Studio by Wonderwall
Japanese architectural firm Wonderwall has revealed its work for artist KAWS‘ studio in Brooklyn. Transforming the interior of the red brick building, Wonderwall created a light-filled work space that looks more like a gallery than a studio. Gracing many of the walls is a selection of art, many by the artist himself, as well as more prosaic things like art supplies.
On the second level, the office spaces open up to a large balcony with a view over the surrounding neighborhood.
Check out the space here and see more at Wonderwall.
Image of KAWS Studio by WonderwallImage of KAWS Studio by WonderwallImage of KAWS Studio by WonderwallImage of KAWS Studio by WonderwallImage of KAWS Studio by WonderwallImage of KAWS Studio by WonderwallImage of KAWS Studio by WonderwallImage of KAWS Studio by Wonderwall

 

Link

Artist Profile: Isaac Tin Wei Lin and Alex Lukas present “Rusu Moyo” at Greenpoint Terminal Gallery (Brooklyn)

Rusu Moyod

Juxtapoz:

 

Isaac Tin Wei Lin and Alex Lukas will have the opening reception for their new show Rusu Moyo, which means absent design, June 13, 7-10 pm and the show runs until July 5, 2014 at Greenpoint Terminal Gallery, located in the historic American Manufacturing Corp. rope factory on the Brooklyn waterfront.

Philadelphia artist Isaac Tin Wei Lin makes prints, sculptures, and installations that explode with layers of calligraphy, cartoons, color, and pattern. Alex Lukas, Chicago based and Boston born, creates both highly detailed drawings and intricate zines and has released over 40 small books and zines since 2001.

 

Check out this link:

 Artist Profile: Isaac Tin Wei Lin and Alex Lukas present “Rusu Moyo”


Rusu Moyoc Rusu Moyo COVER Rusu Moyoa Rusu Moyob