Soy Shape saucers add a third dimension to your sushi experience

soy shapes

RocketNews 24 (by Michelle Hughes):

These dishes make playing with your food look classy and intelligent.

There’s always something cool and unusual to be found on Kickstarter, like ramen charts, samurai armor hoodies, or, in this case, ceramic saucers that play tricks with your eyes when filled with soy sauce.

▼ Soy Shape models “Cubes” and “Impossible Triangle”

soy shapes dishes

As for exactly how this optical illusion works,Tokyo-based creator and designer Duncan Shotton says that the slightly varying levels of the inner surface of the saucers take advantage of natural color gradations that occur in soy sauce at different depths. Thus, when the saucers are filled, the soy sauce takes on a 3-D quality.

The dishes are made from Hakuji porcelain in Gifu. Hakuji ceramics have a legacy stretching back to the 1600s, so the Soy Shape saucers are definitely going to be high-class.

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You already know the drill when it comes to Kickstarter: the more you pledge, the more awesome the perks become.  Although the campaign has already raised nearly four times the amount of its initial goal, you can still get in on the action and score a Soy Shape at prices starting at US$19.50.

There’s only a few days left in the Soy Shape campaign, so head on over to theKickstarter page ASAP if you’re looking to pick one up.

Molecule in soy sauce may help HIV patients

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Japanese Culture:

You may know the soy sauce is very good for our health, but do you know that it is a potential effect on HIV for soy sauce?

An amazing research result was revealed by the study of the University of Missouri in their paper. According to their paper, the soy sauce used in Japanese food is likely to contain a strong molecule “EFdA” which can be 70 times more potent than Tenofovir (the major anti-HIV viral drug).

Stefan Sarafianos, one of the researchers at University of Missouri School of Medicine, said “EFdA, the molecule we are studying, is less likely to cause resistance in HIV patients because it is more readily activated and is less quickly broken down by the body as similar existing drugs.” Sarafianos and his team of researchers recreated the exact structure and configuration of the molecule, which is now being tested by the pharmaceutical company Merck.

I’m looking forward to further research reports as one of the drug developers and also that of Japanese who love soy sauce.

Häagen-Dazs Japan creates “Heart Hunting Campaign” with 11 different hearts hiding in ice creams

Hagen

RocketNews 24 (by Oona McGee):

Now there’s something else to look forward to when opening a tub of ice cream.

Häagen-Dazs Japan has been tantalising frozen dessert lovers over the years with exclusive flavors like Chestnut and Adzuki Red BeanSalty Vanilla and Caramel and even a couple of vegetable varieties. Now they’ve discovered a brand new way to get everyone’s attention, and this time it’s all about looks, with the shape of the ice cream in the tub taking center stage and different names given to the special markings, which are all centered around the love-heart concept.

▼ The new campaign is called “Häagen Heart Hunting”.

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The idea for the fun new marketing plan came about after the company’s creative team tested 1,000 mini ice cream tubs to find what types of shapes naturally appear on the surface after opening the lid. After discovering the shape of a perfect heart in 2 of the 1,000 tubs, it was decided that the other designs could be seen as variations of the love-heart pattern, giving birth to a series of eleven “heart” shapes.

▼ The most coveted marking is the “Clear Heart”, which was found in only two of the 1,000 tubs.

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▼ Also found in only two of the tubs tested was the “Kiss Heart”, which looks like a set of lips, and is said to bring the promise of romance to anyone who finds it.

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▼ Another unique pattern, found in 2.1 percent of samples, is the “Goodbye Heart”, which is divided in the middle, suggesting it’s time to say goodbye and step forward anew.

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▼ At 3.6 percent is the “Baby Heart”, which includes a small crater companion, and is said to bring happiness and new encounters.

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▼ A more common shape is the “Incipient Heart” (7.7 percent), which is just on the verge of taking on a heart-shaped form, like love about to blossom.

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▼ The “Tears Heart” (10.4 percent) features a central tear, suggesting something will move your heart in the near future.

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▼ The “Cheating Heart” (11.1 percent) is bulging out on one side, which can be taken to mean that something may happen to disturb you a little bit.

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▼ More common is the “Gaping Hole Heart” (15.3 percent), which features a floating circle on the surface. Those who come across this shape are said to feel a slight sense of dissatisfaction with the everyday. Which could explain the reason for eating ice cream in the first place…

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▼ And the most common of all, at 26.5 percent, is the “Smile Heart”, which suggests something lovely will happen to make you smile unexpectedly.

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▼ Out of all the hearts in the collection, there are two super rare varieties: the “Positive Heart” which is raised on the surface and has the promise of positivity. It’s said to appear in only 0.1 percent of tubs.

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▼ And the “Perfect Heart”, which is said to make rare, phantom-like appearances, as the most rarefied and beautiful version of the “Clear Heart”. Those who come across a beauty like this are believed to receive incredible happiness.

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Ice cream lovers in Japan have embraced the fun nature of the campaign, posting photos of their findings on Twitter, Facebook and Instagram