Häagen-Dazs Japan creates “Heart Hunting Campaign” with 11 different hearts hiding in ice creams


RocketNews 24 (by Oona McGee):

Now there’s something else to look forward to when opening a tub of ice cream.

Häagen-Dazs Japan has been tantalising frozen dessert lovers over the years with exclusive flavors like Chestnut and Adzuki Red BeanSalty Vanilla and Caramel and even a couple of vegetable varieties. Now they’ve discovered a brand new way to get everyone’s attention, and this time it’s all about looks, with the shape of the ice cream in the tub taking center stage and different names given to the special markings, which are all centered around the love-heart concept.

▼ The new campaign is called “Häagen Heart Hunting”.


The idea for the fun new marketing plan came about after the company’s creative team tested 1,000 mini ice cream tubs to find what types of shapes naturally appear on the surface after opening the lid. After discovering the shape of a perfect heart in 2 of the 1,000 tubs, it was decided that the other designs could be seen as variations of the love-heart pattern, giving birth to a series of eleven “heart” shapes.

▼ The most coveted marking is the “Clear Heart”, which was found in only two of the 1,000 tubs.


▼ Also found in only two of the tubs tested was the “Kiss Heart”, which looks like a set of lips, and is said to bring the promise of romance to anyone who finds it.


▼ Another unique pattern, found in 2.1 percent of samples, is the “Goodbye Heart”, which is divided in the middle, suggesting it’s time to say goodbye and step forward anew.


▼ At 3.6 percent is the “Baby Heart”, which includes a small crater companion, and is said to bring happiness and new encounters.


▼ A more common shape is the “Incipient Heart” (7.7 percent), which is just on the verge of taking on a heart-shaped form, like love about to blossom.


▼ The “Tears Heart” (10.4 percent) features a central tear, suggesting something will move your heart in the near future.


▼ The “Cheating Heart” (11.1 percent) is bulging out on one side, which can be taken to mean that something may happen to disturb you a little bit.


▼ More common is the “Gaping Hole Heart” (15.3 percent), which features a floating circle on the surface. Those who come across this shape are said to feel a slight sense of dissatisfaction with the everyday. Which could explain the reason for eating ice cream in the first place…


▼ And the most common of all, at 26.5 percent, is the “Smile Heart”, which suggests something lovely will happen to make you smile unexpectedly.


▼ Out of all the hearts in the collection, there are two super rare varieties: the “Positive Heart” which is raised on the surface and has the promise of positivity. It’s said to appear in only 0.1 percent of tubs.


▼ And the “Perfect Heart”, which is said to make rare, phantom-like appearances, as the most rarefied and beautiful version of the “Clear Heart”. Those who come across a beauty like this are believed to receive incredible happiness.


Ice cream lovers in Japan have embraced the fun nature of the campaign, posting photos of their findings on Twitter, Facebook and Instagram

Häagen-Dazs Japan’s new ice cream flavor will taste like yogurt and honey

HD Honey & Milk top

RocketNews 24:

Häagen-Dazs Japan has announced another tantalizing new flavor, and we’re already wondering what the combination of dairy and honey will taste like!

Yes, their new mini cup ice cream flavor, scheduled to be released on April 19th at supermarkets and convenience stores across Japan, is going to be “Honey and Milk (Yogurt-style).”

So, does that make this product a yogurt-like ice cream or an ice cream-like yogurt? Well, whichever it is, honey and milk has to be a winning combination, right?

According to the product description on the company’s website, the mini cup Honey and Milk is made of a rich milk-based ice cream prepared with a “yogurt-like flavor” and mixed with a subtly sweet honey sauce. It actually contains heat-sterilized fermented milk, giving it the sour-yet-refreshing taste of yogurt. Add honey sauce to that and the result is bound to be delightful, especially considering how tasty actual yogurt and honey are together!

The Honey and Milk ice cream will come in a 110 milliliter (3.7 ounce) cup at a price of 294 yen (US$2.59).

Häagen-Dazs Japan’s newest flavor: Lemon Ginger Float

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RocketNews 24:


One of the few fun things about having a sore throat or something nastier like tonsillitis is that you have a legitimate excuse to lie on the couch in front of the TV and eat ice-cream.

And now – although we’re imagining makers Häagen-Dazs is hoping that more than just the sickly few will appreciate it – there’s a brand new flavor that sounds perfect for those feeling a little under the weather: Lemon Ginger Float.

A combination of thick, milky ice cream and lemon ginger sorbet containing actual lemon zest, this mini tub is bound to cure what ails ya*. Available for a limited time only (don’t worry, there are plenty of other flavours to take its place), the mini-cups go on sale from today in Japan priced 263 yen (US$2.50) excluding tax.


▼ Be sure to stress the health benefits of ginger and lemon when asking your loved one to go out and buy this for you

Screen Shot 2014-07-07 at 12.44.16 PM


Even if you’re not feeling ill, you might as well pick up a few tubs of this just in case. After all, there’s no use waiting until you’re poorly and in urgent need of throat-soothing sustenance, now is there?


Source/images: Häagen-Dazs Japan

Häagen-Dazs Japan lifts the lid on new Japanese Chestnut, Pumpkin, Sweet Potato treats


RocketNews 24:


The folks at Häagen-Dazs Japan clearly know they’re onto a good thing with their special-edition ice creams, and there seems to be no stopping their creativity. With JaponaisRose and Sakura, and even Vegetable flavors all appearing within the last six months alone, there’s seemingly always something sweet on the horizon. And now, before summer has even had a chance to break in its beach sandals, the ice cream giant has unveiled three decidedly autumnal flavors.

They may be arriving little early in the year, but it’s hard to make fun of a company that keeps on delivering in the taste department, and we have to admit that Häagen-Dazs new offerings do sound rather appealing.

From August 8, ice cream fans will be able to pick up a mini cup of new Waguri (Japanese Chestnut) ice cream, along with a deliciously mauve Sweet Potato Crispy Sandwich.




A month later on September 8, the limited-edition Pumpkin ice cream will go on sale. All three have a suggested retail price of 263 yen (US$2.59) excluding tax, which seems about right for products carrying Häagen-Dazs’s exotic European (although ultimately made up) name.

Rest assured we’ll give these a good ol’ nibble when they become available and let you know if they’re safe for consumption!

Source: Häagen-Dazs Japan h/t Netorabo


Haagen-Dazs launches tomato and carrot-flavored ice cream in Japan



After a releasing hints through its Facebook pageHaagen-Dazs Japan has announced the launch of their SpoonVegeTomato Cherry” and “Carrot Orangeice cream flavors. The flavors will be released in Japan on May 12th, 2014 in 110 milliliter cartons.

As part of the campaign, the Japanese wing of the US-based ice cream will be giving away 100 cartons of the flavors via its Facebook page. The full list of ingredients for both flavors can be found on the official press release.

image by Haagen-Dazs Japan via RocketNews24

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Haagen-Dazs launches tomato and carrot-flavored ice cream in Japan