Honda rolls out production S660 roadster in Japan


Honda Motor Co., Ltd. will begin sales of the all-new Honda S660, a 2-seater open-top sports car, on April 2, 2015, at dealerships across Japan. In addition, on the same day Honda will begin sales, in a limited quantity, of the S660 CONCEPT EDITION, a special model that commemorates the market launch of the S660. Only 660 units of this special edition will be sold in Japan.

Under the keyword of “Heart Beat Sport,” the development team pursued a full-fledged sports car that offers excitement and a heart-throbbing experience in everything about this vehicle and strived to realize the joy of driving that only Honda can create.

The S660 adopts the mid-ship engine/rear-wheel drive (MR) layout and realizes a low center-of-gravity as well as the optimal 45-55 front-rear weight balance, in order to realize excellent cornering performance, which the development team emphasized to maximize the fun of turning. Moreover, the S660 features an open-top body that achieves both high rigidity and lightweight at the same time. This body developed exclusively for the S660 creates an open-air cabin space that enables the occupants to feel the wind, see the sky and enjoy an extraordinary experience while also enjoying a cabin space that enables the occupants to feel enveloped and being used with the vehicle.

Furthermore, with a passion to create a vehicle that provides casual access to the joy of driving for anyone, the development team adopted an exclusively-designed turbo charger for the engine, enabling dynamic driving and high-accelerator response even in the low engine rotation range. As for the transmission, the S660 comes with a newly-developed 6-speed manual transmission, making the S660 the world’s first* mini-vehicle equipped with a 6-speed manual transmission. In addition, the S660 is also available with a CVT (Continuously Variable Transmission) with 7-speed paddle shifter that features a sports mode. The S660 realizes both driving performance unique to a car and easy handling in people’s everyday life.

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Toyota and Honda see record sales in China

Japan Times: 


Toyota Motor Corp. and Honda Motor Co. said their sales of new vehicles in China hit record highs in 2013, a turnaround from the previous year when demand for their products fell sharply due to the territorial row between Tokyo and Beijing.

Toyota’s sales of new vehicles rose 9.2 percent from 2012 to 917,500 units, while those of Honda jumped 26.4 percent to 756,882 units, the carmakers said Monday.

Honda’s December sales alone surged 60.4 percent from a year earlier to 101,465 units, also an all-time high. The figures suggest a sign of a dramatic improvement in Chinese consumers’ sentiment toward Japanese autos, despite the lack of tangible political progress in bilateral relations.

In 2014, Toyota said, it will aim to sell more than 1.1 million units in the Chinese market, excluding Hong Kong and Macau, by strengthening sales of the Yaris and other compacts.

Honda, which hopes to sell more than 900,000 units this year, said it will push the sales of the new Accord sedan introduced in the Chinese market this fall.

It is almost certain that 2013 sales of cars and buses in the Chinese auto market, the world’s biggest, has reached more than 20 million units, which is unprecedented by any other single-country market.

Toyota’s previous sales record in China on an annual basis was set in 2011, while that of Honda was marked in 2010.

The Japanese government’s purchase of most of the Senkaku Islands from a private Japanese owner in September 2012 set off a wave of protests and led to a consumer boycott of Japanese products.

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