Honda’s latest cinematic ad is inspired by space exploration

Advertising agency Wieden + Kennedy is responsible for the latest ad campaign for Honda launching a commercial that is heavily inspired by space exploration.

The campaign dubbed “Ignition” which has launched across Europe looks to promote the latest releases from the Japanese auto-maker, the Honda HR-V and Civic Type R. On top of the new cars, the brand is also returning to Formula 1 racing and is also promoting the Honda HA-420 Jet’s first commercial flight. Every division of Honda’s developments make an appearance in the commercial, including Honda’s ASIMO robot and stars the likes of Formula 1 driver Jenson Button.

Classified Moto brings this Honda CB 750 Cafe Racer back to life

Virginia-based Classified Moto has been putting its signature flair on vintage motorcycles since it started up back in 2011. Founded by John Ryland, countless “Classified” machines have brought back to life in this workshop and one of its most impressive examples of work has recently been released.

Drawing inspiration from a vintage spacecraft, this Honda CB 750 Cafe Racer took a gruelling four years to complete and taught Ryland and his team “a lot about pricing bikes, estimating timelines, and things to avoid and embrace!” This old school NASA-esque design features a vintage brown leather seat, a quasi-white frame with touches of copper and silver, but the front-end swap modification from a Yama YZF-R6 R and a single-sidedswingarm from a Triumph Sprint ST is what really stands out.

Head over to the Classified Moto website to view more of its custom models.

HondaJet makes its first flight in Japan as it nears full-scale production in the US

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RocketNews 24:

After several decades of research, development, and testing, the HondaJet is almost ready for delivery. But even though the business class jet, which the Japanese media has referred to as the “realization of the company founder’s dream,” is nearing certification through test flights in the United States, it hadn’t actually made an appearance in the skies of Japan…until this week!

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It was apparently the dream of Soichiro Honda, engineer and founder of Honda, to have his company produce a jet. In fact, it’s been over half a century since the founder proclaimed that the company was entering the aircraft business in 1962. The first significant steps in producing aircraft were taken in 1986, and since then, the company has spent countless hours on research, development, and design in the United States, where the HondaJet has been developed and will be manufactured, partly in conjunction with GE.

Though the jet has not yet finished certification, it has made numerous flights in the United States with potential customers and orders are already being accepted. Despite its airworthiness and the sort of high-tech features you’d expect from Honda, the HondaJet never actually flew in Japan until April 23, when it landed at Haneda Airport in Tokyo.

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The jet holds up to seven people and sells for 4.5 million dollars in the United States. It also apparently has 17 percent better fuel efficiency than most other jets in the same class, so just drop that little tidbit, if you’re having trouble justifying the cost to your spouse or board of directors! But you’ll have company if you decide to order now. Honda reports that it’s gotten over 100 orders between North America and Europe and it expects to start making deliveries in the US “soon.”

For those of you in Japan right now, you can catch the HondaJet on display at Sendai Airport, Kobe Airport, Kumamoto Airport, Okanan Airport (in Okayama), and Narita Airport in Tokyo on various dates over the next two weeks. You’ll be able to view the aircraft parked and catch some flight demonstrations as well.

If you’re ready to buy a HondaJet of your own, you can find a list of dealers here. Sadly, they only list North American and European locations, so if you want one in Japan, it looks like you’ll have to import it yourself!

Honda debuts Concept D Crossover at the Shanghai Motor Show

Honda Civic Tenth Generation Concept

Honda rolls out production S660 roadster in Japan

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Honda Motor Co., Ltd. will begin sales of the all-new Honda S660, a 2-seater open-top sports car, on April 2, 2015, at dealerships across Japan. In addition, on the same day Honda will begin sales, in a limited quantity, of the S660 CONCEPT EDITION, a special model that commemorates the market launch of the S660. Only 660 units of this special edition will be sold in Japan.

Under the keyword of “Heart Beat Sport,” the development team pursued a full-fledged sports car that offers excitement and a heart-throbbing experience in everything about this vehicle and strived to realize the joy of driving that only Honda can create.

The S660 adopts the mid-ship engine/rear-wheel drive (MR) layout and realizes a low center-of-gravity as well as the optimal 45-55 front-rear weight balance, in order to realize excellent cornering performance, which the development team emphasized to maximize the fun of turning. Moreover, the S660 features an open-top body that achieves both high rigidity and lightweight at the same time. This body developed exclusively for the S660 creates an open-air cabin space that enables the occupants to feel the wind, see the sky and enjoy an extraordinary experience while also enjoying a cabin space that enables the occupants to feel enveloped and being used with the vehicle.

Furthermore, with a passion to create a vehicle that provides casual access to the joy of driving for anyone, the development team adopted an exclusively-designed turbo charger for the engine, enabling dynamic driving and high-accelerator response even in the low engine rotation range. As for the transmission, the S660 comes with a newly-developed 6-speed manual transmission, making the S660 the world’s first* mini-vehicle equipped with a 6-speed manual transmission. In addition, the S660 is also available with a CVT (Continuously Variable Transmission) with 7-speed paddle shifter that features a sports mode. The S660 realizes both driving performance unique to a car and easy handling in people’s everyday life.

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Custom Honda CB1100 by Dimitri Bez

Adhering to the current customized motorcycle trend, industrial designer Dimitri Bez has built his own personalized café racer, inspired by the Honda CB1100. Bez has created a tailored racer that’s both functional and ornate. The tactical CB1100 features polished geometric lines and raw technical elements, resulting in a unique design that balances vintage and modern aesthetics.

Check out Bez’s website for more information on the motorcycle.