Okay, technically you won’t be able to see Mindy Kaling out on the actual field, but you will be able to see her in a Super Bowl commercial for Nationwide Insurance. Last year’s Super Bowl drew 111.5 million viewers and the price for a 30 second Super Bowl commercial is at least 4 million. So yes, Mindy Kaling’s commercial is a huge deal. Ironically enough, the commercial seems to revolve around Mindy Kaling turning invisible.
How does this relates to Nationwide Insurance? We are not sure. While we are tempted to write to Nationwide Insurance with our theories (is this a commentary on Asians being the invisible minority or are we overthinking it?), it may be better to ask Mindy herself.
“My writers and I had so much fun brainstorming ideas for this ad because it was all about wish fulfillment,” Kaling told AdWeek.
“For instance, I have always wanted to walk through a car wash, and then I got to do it for the ad! In this ad I was able to have fun fantasizing about all the ridiculous stuff you would do if you were invisible…and mischievous.”
Outside of Super Bowl commercials, Mindy remains plenty visible. The Mindy Project is still going strong at it’s third season. Ugly Betty‘s Vanessa Williams will be a guest star on an upcoming episode and Mindy Kaling is nominated for Best Actress in a Comedy Series at the NAACP Awards. Mindy will also be starring in Pixar’s upcoming movie Inside Out in July and her second book Why Not Me is tentatively scheduled for a September release.