Butter-flavored Kit Kats come to Japan as new specialty store opens in Hokkaido

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RocketNews 24:

In the year since it opened in Tokyo’s Ikebukuro, we’ve become big fans of the Kit Kat Chocolatory, the specialty store for the chocolate-covered wafers that’re especially popular in Japan. As a matter of fact, somewhere in the course of our multiple visits to procure the latest and greatest Kit Kat flavors, we’ve forgotten what life was like before the shop opened.

But while we’re living in the land of plenty with two different Chocolatory locations in Tokyo (the second is near Tokyo Station), not all of Japan is so fortunate. Until now, only residents of Tokyo, Kyoto, and Nagoya could claim their town had its own Kit Kat paradise.

That’s about to change, though, as a new Kit Kat Chocolatory is opening soon in Hokkaido, and bringing a new flavor with it: butter.

Part of the reason Kit Kats have rocketed to popularity in Japan is the way parent company Nestle has wholeheartedly embraced the Japanese practice of making limited-edition sweets that pay tribute to local culinary traditions. As one of the few regions of Japan with ample pasture space, Hokkaido is home to a large number of the country’s dairies. That’s why when the newest Chocolatory opens March 7 in Sapporo, Hokkaido’s capital city, shoppers will be able to purchase not only more orthodox chocolate Kit Kats, but also the Chocolatory Special Butter flavor.

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The flavor was picked as the winner in a contest organized by the Tsuji Group culinary school, likely beating out other foodstuffs associated with Hokkaido such as milk, cheese, and melon (the region is also famous for its salmon and sea urchin, but we’re assuming no one was quite adventurous enough to seriously propose them as Kit Kat flavors).

The Special Butter flavor will be available in packs of 12 (seen above) for 1,200 yen (US $10.20), or in four-piece boxes (pictured below) for 400 yen.

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While the Special Butter Kit Kats will initially be sold only at the Sapporo Chocolatory, located in the Daimaru department store, they’re expected to make their way to other branches in due time. On the other hand, the Sapporo location will remain the only place where you can buy the 1,350-yen Kit Kat Chocolatory Special Sapporo Assortment, a 12-piece collection of four flavors, including Special Butter.

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Also, to celebrate the new store’s grand opening, all Chocolatory branches in Japan will once again be selling Chocolatory Special Sakura Green Tea Kit Kats, made with Uji matcha green tea, white chocolate, and edible cherry blossom leaves.

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The Sapporo Chocolatory is expected to, as always, draw large crowds, especially on opening day. If you’re hoping to get your hands on some of the buttery goodness the store is offering, we recommend getting to the Sapporo Daimaru no later than 10 a.m., when the doors open, and preferably sooner.

 

Shop information:
Kit Kat Chocolatory Daimaru Sappor Branch / キットカット ショコラトリー大丸札幌店
Address: Sapporo-shi, Chuo-ku, Kita 5-jo, Nishi 4-chome, 7 Banchi Daimary Sapporo basement level 1 (inside Hoppe Town section)
札幌市中央区北5条西4丁目7番地大丸札幌店B1 ほっぺタウン内
Open 10 a.m.-8 p.m.
Website

Mini bakeable Kit Kats return to Japan — this time in cheesecake flavor!

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RocketNews 24:

Some of our readers are undoubtedly aware that we here at RocketNews24 are quite fond of Kit Kats. And while we’re used to seeing the popular chocolate snack in an array of interesting flavors, we have to say we were genuinely intrigued when we heard about “bakeable” Kit Kats last year, as were many other Kit Kat fans across Japan, judging from the fact that the unique sweet attracted enough attention to be turned into pizzas.  Now, the bakeable Kit Kats have returned, and in a new flavor to boot! Of course, we weren’t about to be kept away from such sweetness.  Join us as we try the new Bake ‘N Tasty Mini Kit Kats Cheesecake Flavor (Kit Kat Mini Yaite Oishi Cheesecake Aji)!

When we heard that a new version of the bakeable Kit Kats had come out this week, we naturally rushed to the local supermarket in search of the snack.

▼ Sure enough, we found the new Kit Kats being sold for 256 yen (US$2.15) for a bag containing 13 mini pieces.

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▼ Last year’s bakeable Kit Kats were in a custard pudding flavor, and this time, as it says on the package, it’s cheesecake!  The illustration of the toaster oven also makes it clear that these Kit Kats are meant to be baked.

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▼ Toasting the Kit Kats should turn them golden brown like this:

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▼ On the back of the package, there were instructions on how to bake the Kit Kats.

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▼ You place the Kit Kats on the toaster tray after covering it with aluminum foil …

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▼ … and turn the toaster on to heat for two to two and a half minutes. Once the surface starts to turn brown, the Kit Kats apparently can get burned quite quickly, so you’ll need to be careful not to heat it for too long.

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▼ We opened the bag …

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▼ … and the mini Kit Kats came individually wrapped in cute green and white checkered packages.

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▼ The Kit Kat looks like just regular white chocolate before it’s toasted.

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▼ We turned on the heat and waited …

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▼ … and they were done in just minutes!

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▼ Beautiful! Now we were ready to taste them.

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So, now that the Kit Kats were toasted, how did they taste? They had a delightful texture, crispy and light, and although we maybe could taste the chocolate more than the cream cheese, the flavor was definitely enjoyable. And the sweet smell of warm toasted chocolate and cheese was indeed wonderful enough to make our mouth water even before tasting the actual treat.

Nestle Japan had actually previously sold a baked type cream cheese Kit Kat from the Kit Kat Chocolatory shop, which we tasted last year along with the pudding flavored bakeable Kit Kats. Having tried both, we thought that last year’s Chocolatory cream cheese Kit Kats had more of a cheese flavor, while these new cheesecake flavor bakeable Kit Kats seemed to be sweeter, and perhaps closer to how you might expect a typical “chocolate” snack to taste.

That doesn’t change the fact that we think the new Kit Kats still make a highly tasty treat. Plus, their small size makes them very convenient to eat as a quick snack. There’s apparently also a smaller package containing just three of the mini Kit Kats available exclusively at convenience stores, so if you’re in Japan this spring, you may very well come across this newest offering from Nestle Japan, in which case we wish you sweet and happy toasting!