MADNESS (Hong Kong) 2015 Spring/Summer Lookbook

MADNESS (Hong Kong) 2014 Fall/Winter Lookbook

Image of MADNESS 2014 Fall/Winter Lookbook

Shawn Yue is no new name to Hong Kong’s entertainment industry. A quick glance at his replete resume shows Yue’s impressive tenure in film, yet the model-tuned-actor recently embarked on a new journey within fashion, taking to his streetwear imprint MADNESS to exercise another side of his creativity.

For 2014 fall/winter, Yue presents a bold collection of comfortable and stylish designs. Varsity jackets, snapbacks and hoodies boast simple graphics and collegiate fonts, while all-over prints and camouflage take on anoraks and other season-appropriate pieces to combat the change in weather. Check out a preview of MADNESS 2014 fall/winter range here and if you’re in Hong Kong, look for it at the MADNESS pop-up store in Sohofama.

 

Sohofama
Unit SG09-SG14, G/F., Block A,
PMQ, 35 Aberdeen Street, Central
Hong Kong

 

Image of MADNESS 2014 Fall/Winter Lookbook

Image of MADNESS 2014 Fall/Winter Lookbook

Image of MADNESS 2014 Fall/Winter Lookbook

Image of MADNESS 2014 Fall/Winter Lookbook

A First Look at the MADNESS x NEIGHBORHOOD (Japan) 2014 Fall Collection

Image of A First Look at the MADNESS x NEIGHBORHOOD 2014 Fall Collection

 

Teased just last week, Shawn Yue‘s latest collaboration with NEIGHBORHOOD is on tap for a release in just a few days. Pairing Yue’s MADNESS with the Shinsuke Takizawa-led Japanese streetwear staple, the seasonal drop includes two graphic tees alongside a trucker-style snapback.

Look for the clean trio to hit MADNESS’s online store and NEIGHBORHOOD dealers starting Wednesday, September 17 with prices ranging from ¥3,800 JPY (approximately $35 USD) for the hat to ¥7,000 JPY (approximately $65 USD) for each of the T-shirts.

 

Image of A First Look at the MADNESS x NEIGHBORHOOD 2014 Fall Collection

Image of A First Look at the MADNESS x NEIGHBORHOOD 2014 Fall Collection

Image of A First Look at the MADNESS x NEIGHBORHOOD 2014 Fall Collection

Image of A First Look at the MADNESS x NEIGHBORHOOD 2014 Fall Collection

MADNESS (Hong Kong) x NEIGHBORHOOD (Japan) Teaser

Image of MADNESS x NEIGHBORHOOD Teaser

Hong Kong’s multitalented Shawn Yue has followed up this summer’s debut of his streetwear label MADNESS with a new collaboration alongside NEIGHBORHOOD.

Likely due out for Fall/Winter 2014, the collab was teased via MADNESS’s own Instagram account with a glimpse of a simple black and white co-branded tee. Check it out above and stay tuned for a full look at the collaboration — and some concrete info regarding its release — in the near future.

MADNESS (Hong Kong) 2014 Summer Lookbook

Image of MADNESS 2014 Summer Lookbook

 

From the mind of Hong Kong creative Shawn Yue comes a look at his latest work, a contemporary street label named MADNESS. The brand has just unveiled a look at its collection for Summer 2014 with a new lookbook.

The range is an exercise in everyday silhouettes, comprised of soft T-shirts, chino shorts, and accessories done in crisp grey and off-white hues. Per Yue’s existing aesthetic, nifty details such as inverse tags and the use of reflective materials are the hallmarks of this collection. Those looking for elite modern classics at a sensible price range are sure to enjoy this latest project from Shawn Yue.

Head here to peep more from the brand.

 

Image of MADNESS 2014 Summer Lookbook

Image of MADNESS 2014 Summer Lookbook

Image of MADNESS 2014 Summer Lookbook

Image of MADNESS 2014 Summer Lookbook

Image of MADNESS 2014 Summer Lookbook

Image of MADNESS 2014 Summer Lookbook

Image of MADNESS 2014 Summer Lookbook

Image of MADNESS 2014 Summer Lookbook

Image of MADNESS 2014 Summer Lookbook