100 years of beauty in Japan shown decade by decade in a one-minute time-lapse video

In the 16th episode of their “100 Years of Beauty” series, Cut Video provides a visual history of the past 100 years of beauty in Japan as modeled by Mei Kurahashi, whose hair, makeup and dance were styled in correlation with the trends of each decade.

Modern day women transform into historical beauty figures

Screen Shot 2015-03-06 at 4.14.33 PM

Audrey Magazine:

Societal ideals of beauty are constantly shifting. For instance, a recent ambition for many women in the United States is no longer looking like a thin runway model. Instead, many want to look healthy and strong while embracing curves (think Beyonce). We like big butts and we cannot lie! Of course, ideals of beauty vary from culture to culture.

Buzzfeed took three women from different ethnicities and transformed them into historical figures that represented the cultural beauty of that specific time. The results? Beautiful transformations and makeup looks! Check out the video below:

Despite how entertaining the video was, I’m left wondering what exactly are the components of these traditional beauty looks? What’s the cultural and historical significance?

Let’s take a peek back into history.

Screen Shot 2015-03-09 at 4.07.28 PM

Traditional Indian Beauty

The first woman in the video expresses that she is Hindu and “everything that Indians do has a meaning or culture to it.” This concept is also reflected in their ideals of beauty. Women, and sometimes men, wear “kajal” which is essentially eyeliner. It’s believed that wearing kajal would strengthen their sight and protect the wearer from bad luck.

What about the dots? Although the makeup artist took a creative route with this look, the dots represents the traditional “bindi.” The bindi is a dot between the eyebrows and is worn for spiritual and religious purposes. It comes in many shapes, sizes and colors, but it is traditionally red, which represents love and honor.


Screen Shot 2015-03-09 at 4.08.59 PM

Chinese Beauty from the Tang Dynasty

The third woman in the video shares that she is an “ABC” or “American-born Chinese.” During the Tang Dynasty, there was prosperity. As a result, women who were more plump were considered beautiful because they were able to live a comfortable and relaxed lifestyle.

I love that bold lip color, don’t you? Lips were considered to be the sexiest part of a woman, so what better way to draw attention to them than wearing a bold color? Women in the Tang Dynasty would even dye their lips to achieve that cherry hue. But one thing hasn’t changed. For women in China smooth, light skin sans imperfections has been considered beautiful for thousands of years.


New makeup for cosplayers claims to create photo-perfect skin

RocketNews 24:

Makeup is one of the most important factors that could make or break a cosplay outfit. Cosplayers sometimes spend hours exposed to sunlight or strong lighting in a photoshoot or at conventions, and it means a great deal to them to have makeup that lasts and delivers the photogenic results that they want.

Want your skin to look effortlessly flawless in photos? The good news is, the cosplay-loving Japanese have just released a lineup of base makeup items designed specifically to cater to the needs of cosplayers! The greater news is, these products are not going to burn a hole in your wallet, and non-cosplayers can use them for regular makeup too!

I believe that most makeup users, cosplayer or not, would probably agree that base makeup is the most crucial factor that could greatly affect the finish of the look. Some products may look lovely to the naked eye, but when applied, may end up looking chalky or blotchy and unflattering in photos.

The new line of base makeup products for cosplayers, CosCos produced by Liberta, claims to be able to achieve the perfect finish that looks flattering on camera, so perfect that you won’t have to rely on photo editing software to retouch your skin. Sounds like a hardcore cementing job is in place, but the products are apparently formulated with a bunch of skin care ingredients such as collagen, hyaluronic acid, squalane and honey to moisturize and nourish your skin while it creates its impeccable finish.

Here’s what they have in the lineup:
(All prices stated exclude taxes)

Perfect HD Foundation 30g – 1,600 yen (US$13.60)


Available in two variations – F Natural 01 (recommended for female characters) and M Natural 01 (recommended for male characters)
An all-in-one foundation that can be used without a primer; brightens and evens out your skin tone
Soft focus finish enhances photogenic quality
Formulated with trans-color powder to create a three-dimensional finish
Long-lasting formula with long-lasting moisturizing effects as well (contains collagen, hyaluronic acid and squalane)


Clear Rank Up Powder 11g – 1,500 yen ($12.70)

Boosts the lasting power of your makeup
A fine powder with a smooth and velvety touch
Coated particles achieve a naturally lustrous and clear finish
Soft focus finish enhances photogenic quality
Formulated with trans-color powder to create a three-dimensional finish
Long-lasting formula with long-lasting moisturizing effects as well (contains collagen, hyaluronic acid and squalane)


Perfect Lip Concealer 10g – 1,000 yen ($8.50)

A lip cream base that doesn’t dry out your lips
Comes in an easy-to-apply tube
Provides sufficient coverage with just one application
Packed with moisturizing ingredients (collagen, hyaluronic acid, ceramide, squalane, argan oil and honey)
Long-lasting even during photoshoots that involve eating or drinking


Moist Cleansing Water 100ml – 900 yen ($7.65)

Cleanse and put on your next look immediately without having to wash your face
Comes in a travel-friendly 100ml bottle
Gently cares for your skin with long-lasting moisturizing properties (contains botanical ingredients, double hyaluronic acid and collagen)
Soak a Q-tip (or cotton bud) in it and use it for pinpoint makeup removal
Effectively removes false eyelash glue as well

The makers have mentioned that the products were developed and improved based on feedback from actual cosplayers. Sounds good so far, the only downside being the limited color palette because not all characters have the same skin tone. That, and the fact that there are probably tonnes of drugstore products you can find out there that come with a cheaper price tag and similar advertised effects. I guess it boils down to whether it really is capable of producing the “perfect finish” that promises “no retouches.”

I’m slightly skeptical, but since they’re priced at fairly affordable prices, I’d take my chances with them. If they really are as magical as advertised, imagine all the time and effort that could be saved from photo editing!

CosCos is available for purchase at their official online store and Rakuten (domestic orders only it seems, sorry!).

Kobi Wu Pasmore shares beauty advice from the top

VP of Strategy & Creative at Blue Flame, Kobi Wu Pasmore.

Loud Mouth: 

*What’s your beauty advice for young women launching into the work world?

I think the soundest advice I can give is that people are observing not only the way you work, but they way you carry yourself. It’s important to employ the things you need to maintain your confidence. I would always say, simple make up is best so your colleagues or your boss are not distracted by poorly applied or too much make up.


*Describe your own ‘sure thing’ beauty look at work.

Keep it simple. Clean hair. Tinted lip and cheeks. Mascara.  I get a blowout almost every week keeping my style classic and loose or a simple ponytail. For make up, I moisturize and do a neutral tint on the lip and cheeks.  And always – and I do mean always -keep mascara on hand to make sure that even if I’m wearing my glasses, my eyes pop.


*Who’s your beauty inspiration and why?

I suppose beauty is inspired by an attitude in which case it’s difficult to name just one person. There are so many people I admire. But if I have to pick someone, I’ll go with Diane Von Furstenberg.  She’s elegant and beautiful in her imperfections and she knows that the simple things make the best foundation for everything else.  Get the simple things down first and then everything else becomes the cherry on top.


Japanese makeup artist transforms into Audrey Hepburn, Ariana Grande and the One Direction members 

Screen Shot 2014-12-22 at 12.34.24 PM

 Audrey Magazine:

A few months ago, we showed you the skills of Paolo Ballesteros, a Filipino host and actor who has undeniable talent when it comes to makeup. Using wigs and his makeup skills, Ballesteros has made himself look like Jennifer Lawrence, Beyonce, Kim Kardasian and countless other Hollywood stars.

Well it looks like there’s someone else who has picked up a talent for recreating Hollywood looks. A Japanese makeup artist known as Zawachin has attracted 276K followers on twitter for her monomane meiku (imitation makeup).

While Ballesteros gained popularity for his ability to look like female celebs, Zawachin uses makeup to look like both male and female celebrities. In fact, she transforms into celebrities of various age, gender and ethnicity.

Zawachin often uses masks, objects or even her hand to block the lower half of her face. By doing this, she allows the focus to lay on her eyes and eyebrows. Surprisingly, even though she only shows part of her face, her imitations are practically flawless.

Using impressive makeup skills, wigs and even proper wardrobe, Zawachin has transformed into Avril Lavigne, Ariana Grande and, most impressively, all the members of One Direction. Most recently, she has been able to mimic the classic look of Audrey Hepburn. She was even able to mimic Hepburn’s famous pixie bangs without actually cutting her hair.

Check out the photos below and be sure to check out Zawachin’s twitter account and official website.





Screen Shot 2014-12-22 at 12.41.10 PM

Screen Shot 2014-12-22 at 12.41.19 PM


Filipino actor uses makeup to transform into female celebs 

Screen Shot 2014-10-21 at 4.30.24 PM

 Audrey Magazine: 

Paolo Ballesteros, a Filipino host and actor, has suddenly been making headlines internationally. Surprisingly, it’s not his acting and hosting skills that’s given him viral attention. It’s actually his unbelievable makeup skills.

Before all this international attention, the 31-year-old was most known for his acting, modeling and hosting. More specifically, he was known for one of his earliest hosting gigs on the television show “Eat Bulaga.”

Recently, his Instagram account has jumped up to nearly 500,000 followers and understandably so. In addition to photos of his adorable daughter Keira, his Instagram is filled with unbelievable makeup transformations. In fact, Ballesteros currently known as the man who can transform himself into any female celebrity using makeup.

That’s right. Looks like Michelle Phan has some competition when it comes to being the ultimate makeup guru. With the help of skilled contouring and wigs, he has transformed into Drew Barrymore, Beyonce, Miley Cyrus, Katy Perry, Julia Roberts, and even Ariana Grande. Needless to say, he looks nothing like the girls he transformed into.

Because of his interest in makeup, many who are unfamiliar with Ballesteros have questioned his sexuality. Apparently, he has never minded the question. After all, this isn’t the first time. He has portrayed many gay roles in the past causing fans to question his preferences. Ballesteros has confirmed that he is heterosexual and clearly, he has no problem going against the gender stereotype which says makeup only interests women.

Check out the transformations below!

Screen Shot 2014-10-21 at 4.09.49 PM

Screen Shot 2014-10-21 at 4.10.14 PM

Screen Shot 2014-10-21 at 4.10.45 PM

Screen Shot 2014-10-21 at 4.11.11 PM

Screen Shot 2014-10-21 at 4.11.43 PM



Screen Shot 2014-10-21 at 4.12.05 PM

Screen Shot 2014-10-21 at 4.12.18 PM

Screen Shot 2014-10-21 at 4.12.30 PM

Screen Shot 2014-10-21 at 4.12.50 PM

Screen Shot 2014-10-21 at 4.13.00 PM

See more here on Paolo’s Instagram account!


Many Sephora customers with Asian names/registered under Asian domains are locked out of their accounts

Angry Asian Man:

Thanks to the makeup savvy readers who sent this my way… This week, cosmetics megachain Sephora held a big sale for the top-tier customers of its loyalty program. Unfortunately, many reported that they were locked out of their accounts due to technical difficulties. But some Asian customers claim they were blocked from making purchases. Because they are Asian. Wait, what?

The sale was only open to Sephora’s “VIB” and “VIB Rouge” customers, who received 20% off and access to certain exclusive items. But according to this Reddit thread, the majority of people who reported getting blocked from making purchases were people with Asian names and/or Asian-origin email addresses.


But numerous customers on Sephora’s Facebook page and on a reddit thread allege that they’ve been locked out of their VIB accounts because they have Asian last names and/or international email addresses. Customers say that after finding themselves unable to purchase products on the Sephora website, they called Sephora’s customer service line, where they were told they had been permanently blocked from using their accounts for trying to buy products (according to their terms of service, Sephora has the right to do this without providing cause). The current consensus among many shoppers is that in order to prevent reselling of makeup overseas at a lower cost (which is a serious issue for retailers), the company is blocking customers from purchasing during this sale. Specifically, customers allege that this is happening most often to Asian customers.

What gives, Sephora? Is it really just your overloaded website, or is there an anti-Asian customer conspiracy going on here? How do they account for the folks who called the customer service line, only to be informed that their account had been blocked for violating Sephora’s “terms of service,” without any further explanation?

Other callers say that customer service representatives have just flat-out hung up on them.

Perhaps somebody in Sephora’s head office was really freaked out by this photo of two Asian women buying a truckload of makeup during a recent in-store sale? Technical issues aside, it looks they now have a serious customer service (and growing public relations) issue. All I know is, you get in the way of some people and their cosmetics, you are going to have mad problems.