This is a real print advertisement running in Israel for Domino’s Sriracha Pizza:
Created by advertising behemoth McCann Erickson’s McCann Israel branch, this ad pulls no punches (or spankings) with this disturbingly realistic tongue. Bound, gagged and surrounded by instruments of torture, it’s not clear if this tongue consented to this BDSM play.
But who needs consent in a world where Twilight fanfiction can become a best-selling, inaccurate novel about an already stigmatized community?
The advertisement was a rejected pitch to a franchise in Israel. Tim McIntyre, a spokesperson told Perez Hilton:
“It’s real. The ad was created and pitched by an agency to the independent franchise in Israel. It never ‘officially’ appeared anywhere, because it was ill-advised, unfunny and not brand-appropriate. In a word, it was stupid…[The ad is] being presented as something that actually ran in Israeli media. It did not.”