Model suing after Taiwanese cosmetic surgery clinic’s ad turns into a cruel meme on, claims it ruined her life

Model Heidi Yeh posed for this image which was to be used in an ad campaign for a cosmetic surgery clinic. However, an internet user gave it a different caption and turned it into a meme which spread like wildfire

Daily Mail UK (by Siofra Brennan):

A model who starred in an advert for plastic surgery says her life has been ruined after her image was turned into a notorious internet meme that went global.

Heidi Yeh, from Taiwan, is suing the clinic for damages after she posed alongside a male model as the beautiful parents of three aesthetically-challenged children. Their features were digitally altered to make their eyes look small and their noses flat, and the original caption read: ‘The only thing you’ll ever have to worry about is how to explain it to the kids.’

However, the photo made its way onto the internet where it was turned into a meme with the caption, ‘Plastic Surgery: You can’t hide it forever.

In an emotional interview with the BBC’s Cindy Sui, Heidi said that losing control of the image has ruined her career and her personal life.

A boyfriend split up with her because of the constant embarrassing rumors about her, and she had to endure people gossiping about her in the street.

I’ve broken down many times crying and I haven’t been able to sleep,’ she confessed.

The biggest loss for me is I don’t want to be a model anymore. Just because I’m a model, people can hurt me like this and I can’t fight back. I just want to hide.

Heidi, who had previously modeled for fast food chain KFC and Japanese beauty brands, originally posed for the shoot back in 2012.

It was intended to be used as part of a campaign for a Taiwanese cosmetic surgery clinic.

Heidi insists that her modeling agency signed a contract with US-based international advertising agency J Walter Thompson (JWT), stating that the image would only be used by one clinic in Taiwan. The agreement also allegedly ensured that her photograph could only be reproduced in newspapers and magazines. However, JWT subsequently allowed another plastic surgery provider called Simple Beauty to use the image.

They also posted it on their Facebook page, and it quickly spread across the internet. The image was turned into various memes all poking fun at the people featured.

To make matters worse, a Chinese newspaper then used it to illustrate a fake story about a man who became suspicious about his wife’s looks after she gave birth to ugly children. He then discovered she’d had cosmetic surgery before they met and decided to sue her for deceiving him.

When I first heard about this from a friend, I thought it was just a one-off rumor,’ said Ms Yeh.

Then I realised the whole world was spreading it and in different languages. People actually thought it was real. Even my then-boyfriend’s friends would ask about it.

As well as the impact on her personal life, she said her modeling career went downhill because of her notoriety.

People refused to believe that I had never had plastic surgery,’ she said.

Clients would ask me if I was the woman in the picture. After this, I only got small roles in advertisements.’

She says she’s lost around $4million new Taiwan dollars – the equivalent of £80,000 or $150,000 US dollars – in earnings because of the meme. Despite repeated attempts by Heidi and her modeling agency, she only recently managed to get the clinic and JWT to remove the image from their websites.

She says they only acted after she made a threat to sue both companies at a press conference. Now, she’s pressing ahead with her claim and is demanding $5million new Taiwan dollars in damages. However she insists that money is not her priority, and that she just wants people to know the truth about the image.

A spokesperson for JWT told FEMAIL the campaign was created to ‘promote plastic surgery services in a humorous manner.

He said the company own all the rights to the photo including copyright, giving them full rights to edit, modify and use the image.

Our campaign was created for print publication in the Taiwan market. With technology, smart phone cameras and social media, however, even a print ad can go viral,’ he said.

We can’t anticipate what degree an impact it will have, how people will view it, and what they will do with it.’

But Heidi’s lawyer Chang Yu-chi said: ‘

We gave you the copyright and the right to edit it, but we didn’t give you the right to let another company use it, and to use it online.’

This Chinese restaurant gives free meals to pretty people

restaurant 5

Next Shark/Shanghaiist:

A restaurant in Zhengzhou, China is stirring up controversy for it’s “pay by face” policy that allows good-looking people to eat for free.

restaurant 1

The hot pot restaurant, whose name we translated to “Good looking people get free meals,” employs a council of workers from a local plastic surgery clinic that judges the physical appearance of patrons brave enough to scan their faces on the restaurant’s computer.
restaurant 2

Based on who the judges are, it might be right to consider this a “people who’ve had plastic surgery eat for free” dining establishment.

restaurant 4

The board details the rubric for what is good looking — having the right color lips, the correct proportion between your mouth and nose, a pointy nose and a decent gap between your eyes and eyebrows might just land you a free meal.

restaurant 3

The top five “good-looking” people in a 30-minute span are offered a free meal, and scores are posted publicly on the second floor of the restaurant.

restaurant 6

Sometimes it pays to be good-looking. Other times, society is just horrible for allowing plastic surgeons to dictate the standards for what is good-looking or not for something as dumb as free hot pot. Still, who would test their face out at this restaurant?

restaurant 7


“Ugly” South Korean woman goes from “Old Lady Face” to “Dream Girl” with help of cosmetic surgery



RocketNews 24:


Sorry guys, it’s time for yet another South Korean tale of cosmetic surgery woes. I know I write way too much about South Korea’s penchant for cosmetic surgery and how things can turn towards the uncanny valley a little too quickly. I know you guys wish I’d just get off the topic because it’s depressing.

Wait… What? WAIT WHAT?! There’s a person who got serious cosmetic surgery and it actually worked out really well?!

Here, we’re looking at Sonyong Moon, a 29-year-old South Korean woman who underwent an amazing transformation on a South Korean documentary/reality show called “Let Me In” (Kanji readers may get a kick out of the subtle play on words here: Let美人, read “Bijin” in Japanese and “Mi-in” in Korean).

Starting from her early teens, other kids apparently called poor Moon “Old Lady Face,” which has got to give a girl some serious image issues. The teasing supposedly continued into her twenties, when people started calling her, “The 20-something Grandma.” Okay, so, Koreans are apparently not the most sensitive folks around when it comes to outward appearance.




If I may inject some personal commentary here: I’m not a big fan of cosmetic surgery as a principle. But, it’s hard to deny the existence of a kind of genetic lottery that some people win big and some people lose. Study after study has shown that looks can affect your overall success in life (especially in Korea), and cosmetic surgery – at least for those who were, let’s say, dealt a bad hand – can present a potent equalizer if wielded properly.




Moon was apparently considered so ugly that her employers even pressured her to quit her job because she was considered an eyesore around the office, so when she revealed her dramatic transformation, the Korean public was utterly (and pleasantly) shocked; Due in no small part to her history of being discriminated against, Korean television viewers were so moved that Moon’s name became the top Internet search term in Korea.




I think it’s important to separate people who get cosmetic surgery because of psychological issues like body dysmorphia, and people like Ms. Moon. She appears to have had some acne before surgery and possibly some dental issues, and the way people perceived her based on her looks was clearly impacting her life in a negative way. Far from wanting to be a living Barbie doll, I think Moon just wanted to be accepted and have the opportunity for a fair crack at success; Sure, the transformation is a bit severe, but, just this once, I’m going to say this cosmetic surgery was done for the forces of good.

Moon’s total surgical fees ran around US$100,00 and included a nose job, dental repairs, botox and such.


Check out this link:

“Ugly” South Korean woman goes from “Old Lady Face” to “Dream Girl” with help of cosmetic surgery


Brazilian man spends over $3,000 on plastic surgery to look ‘Korean’



RocketNews 24:


We’ve looked at plastic surgery in South Korea from pretty much every angle there is, but this is the first time we’ve come across something quite like this!

The Korean Wave (Hallyu) of pop culture has been steadily gaining strength around the world over the last few years as more and more people discover the infectious sounds of K-Pop and the addictive plot lines of K-dramas (seriously, I double dare you to watch only one episode before going to bed). South America is no exception to the trend, with starstruck female fans swooning over the dreamy Korean men and soaking up the trademark dances that go with each song. Which is perhaps why one 25-year-old Brazilian man decided to undergo a series of cosmetic surgeries to make himself look more Korean.

We’ve heard of Korean citizens getting work done to look more like Western models and stars, but this is a first for us. Join us after the jump for a slew of photos from this man’s amazing transformation.

Many young and fresh-faced male Korean singers and actors are often just as famous for their pretty faces and fashion sense as for their acting or singing skills (the notable exception being Psy of “Gangnam Style” fame), and have legions of fans all over the world for that very reason.

A Brazilian man, who now wishes to go by the name Xiahn to protect his identity, also felt that this Korean look was the epitome of handsome, and so opted to spend a significant amount of money to get the same look for himself.




According to his Facebook page, Xiahn attended the Universidade Feevale in Brazil’s southernmost state of Rio Grande do Sul. At some point, he also studied abroad at Dongseo University in Busan, South Korea as an exchange student (it is unclear whether he is still there; his profile seems to indicate that he is still in Busan). To add to his impressive international education record, he is able to speak Portuguese, Spanish, English, and Korean.

While in Korea, Xiahn apparently became fascinated by the high frequency at which Koreans got plastic surgery and their casual attitude towards it. “Koreans have many surgeries to modify the shape of their eyes and become more like Westerners,” he remarks. “It was easy to tell when one of them had done it, walking on the street wearing sunglasses and a surgical mask.”

Perhaps his curiosity got the best of him, because he eventually embarked on a journey to undergo 10 surgical procedures for a grand total of approximately US$3,100 in order to look more Korean, with most of the work being done on his eyes. In addition, although he is naturally a blue-eyed blonde, Xiahn now wears dark-colored contacts and dyes his hair.










The following are a few pictures from the last two years, maybe before the bulk of his surgeries (?):

▼August 2013


▼June 2013 (that pose is typically made by Korean girls trying to act cute)


▼May 2012



All in all, Xiahn appears to be satisfied with the results of his surgeries. His final thoughts? “I have no regrets, and I don’t intend to have any more procedures.”


Check out this link:

Brazilian man spends over $3,000 on plastic surgery to look ‘Korean’


Beautiful South Korean reporter ruins her face with plastic surgery

Screen Shot 2014-01-28 at 6.15.41 AM

RocketNews 24:

Take a look at that beautiful woman in the “before” picture. She certainly has the whole package (assuming her personality matches her looks). But when the “after” photo of her post-plastic surgery face showed up on a Japanese forum, it caused cute girl aficionados across the nation to cry out in horror. After seeing the photos ourselves, we can’t help but feel that this absolutely beautiful woman ruined her face and would go as far as saying that the surgery was a waste of a perfectly attractive female.

Screen Shot 2014-01-28 at 6.12.36 AM

There are few details about the photos, but we do know the woman is a reporter in South Korea. When an estimated 1 in 5 South Koreans go under the knife, it’s not uncommon to see photos depicting the sculptability of the human face, but we can’t see why this particular woman decided to change her looks in such a drastic way. Let’s take a look at some other photos of this woman before her surgery:

shocking before and after plastic surgery photos2

shocking before and after plastic surgery photos3

shocking before and after plastic surgery photos4

And now for the after shots:

shocking before and after plastic surgery photos6

▼ “Her face looks like an old earthenware vessel.”shocking before and after plastic surgery photos7

Japanese netizens were horrified:

“Someone please tell me this was Photoshopped!”

“Why did she do that?!”

“There’s no end to the desires of humans.”

“Is it really possible to taper someone’s chin that much?”

“She really doesn’t know what true beauty is.”

“It looks like you could plow a field with that chin.”

“Is that girl satisfied with her face? I really want to know.”

Despite what these netizens think, we suppose beauty is in the eye of the beholder and this young lady could be more confident and happy with the way she looks now that she’s undergone plastic surgery. However, it seems most people agree that she got too much of her jaw bone shaved off. We just hope it didn’t land up on display in her plastic surgeon’s office.

Source and images: Otona Risoku

Check out this link:

Beautiful South Korean reporter ruins her face with plastic surgery


Before and After: 31 startling images of plastic surgery in Korea


We’ve all seen those “before and after” images in ads popping up online or towards the back of magazines. Liposuction, bigger breasts, smaller nose, hair replacement, breast reduction, wrinkle removal, neck flaps for speed underwater; whatever the goal of the surgery more often than not the post-op photographs are shot from much more flattering angles and under softer light in an attempt to prove that the surgery was a complete success.

Although one or two of the following images are guilty of similar crimes, they are nevertheless undeniably shocking. We’d never dream of telling people what they can and can’t do with their own bodies, but you’ll have to forgive us for having gasped when we first laid eyes on these pre and post-op images. Some of them are so different that we started to wonder whether we were looking at the same people.

Coming from South Korea – a country whose fondness of plastic surgery is fast becoming known around the globe – these images reflect just how far some people are prepared to go in the name of what they perceive to be beauty.

Check out this link:

 Before and After: 31 Startling Images of Plastic Surgery in Korea





























Just so you know, guys, no matter how much surgery you have on your body your DNA won’t change any time soon…

Images via Acid Cow


“Round Head” Plastic Surgery Seems Excessive, Even for South Korea

"Round Head" Plastic Surgery Seems Excessive, Even for South Korea

For better or worse, South Korea is famous for its plastic surgery. Maybe the procedures help some put a better face forward. One offers a rounder head.

One plastic surgery clinic in Seoul claims to offer the surgery for those “ridiculed” for having a flat or sunken back of the head.

The procedure takes under an hour and involves a small incision. Surgeons use a type of bone cement to create a round head. Yes, bone cement. Apparently, it adheres to the skull, becoming part of the bone and only adding about 20 to 80 grams to the weight of the patient’s head.

"Round Head" Plastic Surgery Seems Excessive, Even for South Korea

Round head surgery isn’t new; here’s a story from 2011 talking about it, and here are photos from 2009 of patients who underwent the procedure. This month, it’s once again appeared on South Korean internet forums. However, as far as plastic surgery goes, it certainly doesn’t appear to be mainstream in the country. Recently, one South Korean site called the surgery “a bit much.”

Perhaps, if someone suffered from an abnormally flat head, plastic surgery would make sense. But check out these before and after photos:

"Round Head" Plastic Surgery Seems Excessive, Even for South Korea

"Round Head" Plastic Surgery Seems Excessive, Even for South Korea

"Round Head" Plastic Surgery Seems Excessive, Even for South Korea

"Round Head" Plastic Surgery Seems Excessive, Even for South Korea

"Round Head" Plastic Surgery Seems Excessive, Even for South Korea

"Round Head" Plastic Surgery Seems Excessive, Even for South Korea

"Round Head" Plastic Surgery Seems Excessive, Even for South Korea

"Round Head" Plastic Surgery Seems Excessive, Even for South Korea

"Round Head" Plastic Surgery Seems Excessive, Even for South Korea

"Round Head" Plastic Surgery Seems Excessive, Even for South Korea

It’s hard to tell the difference! Also, most of those heads look pretty normal.

There is a condition called “plagiocephaly” or “flat head syndrome” in infants that is corrected by wearing a helmet for several months as the child grows, forming a round skull. Then, there are the rest of us, who might have slept a bit too much on our backs as babies, resulting in a somewhat flat head. That’s… okay.

But in the above before-after photos, it’s kind of hard to see a marked difference—or maybe I just don’t care about the back of people’s heads. Some folks, it seems, do.

Check out this link:

“Round Head” Plastic Surgery Seems Excessive, Even for South Korea


South Korean plastic surgeon attempts to create world’s most beautiful face

beauty ratio

(From left to right): African, Caucasian, Chinese, Japanese and Korean composite faces.


A South Korean plastic surgeon has contributed to the endless squabbling over what constitutes a beautiful face.

Merging facial features from some of the world’s biggest stars to form five ideal female faces, Dr. Rhee Seung-chul’s submission to medical journal Aesthetic Plastic Surgery was meant to portray attractive females of different ethnicities.

But the results have received mixed reviews.

In creating his hybrid beauties, Dr. Rhee played mix and match with the facial features of 20 Chinese, 16 Caucasians, 14 Japanese, 13 Africans and various models.

Those who had the honor of having their faces rearranged for the Caucasian ideal included Scarlet Johansson, Megan Fox, Jessica Alba and Angelina Jolie.

For the Chinese look, Rhee used features from the likes of Gong Li and Cecelia Cheung. The Japanese ideal included Ryoko Hirosue and Erika Sawajiri. Contenders for the African face included Rihanna and Zoe Saldana.

Tepid results

So how come such potentially massive beauty synergy didn’t produce blockbuster results?

Perhaps the answer lies in Rhee’s unswerving academic approach to his subject, which some might suggest betrays a certain lack of actual first-hand experience with lady hotness.

The Caucasian attractive face has a somewhat masculine appearance,” said a painfully dispassionate Rhee, citing an “angulated and square shaped mandible” and “protruding cheek.”

The doctor’s paper is titled “Attractive Composite Faces of Different Races.”

The Japanese composite face is longish with slanted eyes and chubby cheeks, while the Chinese standard has a slim face and lantern jaw.

The African face has a more “narrow nose and smaller and more acute eyes” than the ordinary African face, Rhee added.

The Korean face was created in 2006 from the faces of 19 Korean entertainers and has an oval shape and somewhat wide nose.

Although these composite faces are not the standard or most ideal attractive faces, and although many biases occurred during the process of photographic sampling, I regard these as good examples for understanding prior and current configurations, balance, harmony, or the secret of attractive faces of different races,” wrote Rhee in his paper.

Netizens’ reactions to the study are varied, with some ranking the beauties in their order of preference, and others slamming them as “boring-looking.”

Check out this link:

South Korean plastic surgeon attempts to create world’s most beautiful face



Why South Korean High Schoolers Want Plastic Surgery

South Koreans are radically altering their appearance at a shockingly young age to conform to more traditionally “Western” standards of beauty. Below, South Korean high school students explain this thinking in their own words.

What is beautiful to Koreans?

Why South Korean High Schoolers Want Plastic Surgery
Why South Korean High Schoolers Want Plastic Surgery
Why South Korean High Schoolers Want Plastic Surgery

When asked why she thinks these traits are pretty:

Why South Korean High Schoolers Want Plastic Surgery

Will you get plastic surgery?

Why South Korean High Schoolers Want Plastic Surgery
Why South Korean High Schoolers Want Plastic Surgery

Interviewer from off camera:

Interviewer from off camera:

Why South Korean High Schoolers Want Plastic Surgery
Why South Korean High Schoolers Want Plastic Surgery

Why do you want a nose job?

Why South Korean High Schoolers Want Plastic Surgery
Why South Korean High Schoolers Want Plastic Surgery
Why South Korean High Schoolers Want Plastic Surgery

Many South Koreans get surgery to create a false eyelid crease typically native to Western faces.

Many South Koreans get surgery to create a false eyelid crease typically native to Western faces.

Despite surgery, the difference in appearance is often subtle.

How Koreans apply a special glue to give themselves a “double eyelid”:

Why South Korean High Schoolers Want Plastic Surgery
Why South Korean High Schoolers Want Plastic Surgery
Why South Korean High Schoolers Want Plastic Surgery

Has plastic surgery made these 20 Korean beauty pageant contestants look the same?


South Korea has the highest rate of plastic surgery per capita of anywhere in the world. A beauty pageant in the region would have gone unnoticed had the remarkably similar faces of the contestants also gone unnoticed.

Check out this link:

Has plastic surgery made these 20 Korean beauty pageant contestants look the same?