Hong Kong’s first Hooters is already causing controversy

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FoodBeast/Next Shark (by Ryan General):

American restaurant chain Hooters, known for its skimpily dressed female servers is about to open its first restaurant in Hong Kong. A month before its launch, however, the sports bar that bills itself as “delightfully tacky yet unrefined” is already attracting controversy.

Set to occupy a prime location in Hong Kong’s Central district along Wyndham Street, Hooters Hong Kong will be just one of the 30 branches that Bangkok-based Destinations Resorts will be bringing to Asia on behalf of Hooters Asia.

While preparations are all well under way for the Hong Kong opening, Hooters Asia general manager Mike Warde is also fending off criticisms about the company’s image and hiring processes.

We’re a sports bar, a family-oriented, fun-loving, entertainment outlet. We have standards for our service and food,” Warde told South China Morning Post in an interview.

For Warde, the Hooters girls who he calls the chain’s “brand ambassadors” are not dressed provocatively but are simply wearing sportswear. He also denied that breast size is a factor in the company’s recruitment.

That’s a myth. That was 30 years ago,” he said while showing a photograph of Thai Hooters girls with small breasts. “The reason they don’t look flat chested is because they are wearing Wonderbras.”

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A friend of one Hong Kong applicant, however is refuting his claim. Scarlet (not her real name), an applicant herself, said her friend who applied didn’t pass because of her breast size.

Her boobs are smaller, so of course they won’t hire her,” she said.

The recruitment process has been going on for months and so far 12 Hong Kong women, one Japanese woman and two European women are being considered for the job.

Aside from normal food-serving tasks, Hooter girls are also expected to perform two-minute dance numbers at certain intervals.

They stop whatever they are doing, wherever they are, and dance every 45 minutes,” says Warde. “In Thailand guests pay them to do hula hoop and the money goes to charity. We have pom-poms and we take them to the rugby pitch to support teams.

To stay in shape, they are also required to attend three kickboxing classes per week.

We teach the girls to be a lot more respectful of themselves, have more confidence in themselves. They have a fit body and fit mind and we bring out their characters because we put them all over social media,” he added.

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They said, ‘This is the largest size’ – I think that was true. But it’s crazy that the largest size is extra small. My boobs were exploding and my ass was half showing out,” the 24-year-old said.

When I went for the uniform fitting they said I’m the only girl with boobs. They want to hire locals, but most local girls are really skinny.”

Scarlet also found the salary disappointing and realized she could earn more as a beauty therapist. The HK$15,000 ($1,932) per month offered for a five-and-a-half-day week is barely above standard.

They said I would get good tips, but in Hong Kong I don’t think the guys would pay a lot. There isn’t the tipping culture here,” Scarlet said.

Back in the U.S., the company has closed about a dozen stores in recent years, with observers saying the concept of “breastaurants” is outdated.

Warde believes that it will be a different story in Asia. “In Asia we are a new brand. And in America they’ve been closing the ones that haven’t been performing and reopening others. Over the last four years it’s growing, they are on the up again,”he said.

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In the next five years, the aggressive expansion plan of Hooters Asia will also see restaurants opening in Indonesia, Thailand, Macau, the Philippines, Cambodia, Laos, Singapore, Myanmar, Vietnam and Malaysia.

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Tokyo-based steak chain set to debut in New York

 

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RocketNews 24:

 

When one thinks of exported Japanese food, one tends to imagine sushi, miso, and other dishes that have become so ingrained in the English lexicon that they no longer warrant italics.

One thing you almost definitely don’t consider when thinking about Japanese food is steak. Why would you? Steak is the territory of Western food, often associated specifically with American diners; Which is what makes the New York debut of Ikinari Steak – a Ginza-area chain – so much more surprising.

The chain’s original location in Ginza, which stands at just 65 meters squared – barely large enough to raise a fork to your mouth without hitting someone in the jaw – apparently sees about 500 customers per day. That’s a huge number considering the insane competition in Tokyo at large and, more specifically, in Ginza, which is well known for quality diners, cafes and restaurants.

 

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Because Ikinari Steak (the name meaning, appropriately, “Sudden Steak”) has no tables and is standing room only, it boasts an extremely quick customer turnaround, with the average visit lasting 30 minutes or less, so the line outside – and there is always a line – tends to evaporate more quickly than expected.

Japanese media speculates that part of the restaurant’s viability can be attributed to the commercial success of the Ore No series of Italian, French and Japanese food parlors run by famous chefs in cramped quarters. That chain of restaurants has passed savings on to customers by maintaining super high quality food offerings while cutting out traditional restaurant expenses like tables and chairs, forcing hungry-yet-willing customers to stand while they eat.

Ikinari Steak follows suit, giving customers a hell of a deal with huge steak portions that amount to around 5 yen (US$.05) per gram. Time will tell, of course, if Ikinari Steak’s New York outing is fortune or folly; Because, obesity numbers prove, Americans (this writer among them) will eat just about anything once, but we are surprisingly picky about red meat.

Source: Yahoo! Japan

 

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Tokyo-based steak chain set to debut in New York