SOPH. Opens A+S Sneaker Store in Tokyo

uniform experiment (Japan) x PIPPICHIC 2015 Spring/Summer Buckle Loafers


uniform experiment (Japan) 2015 Spring/Summer Video Lookbook

Coinciding with the debut of its video lookbook for SOPHNET.‘s Spring/Summer 2015 collection is a preliminary look at uniform experiment‘s latest seasonal looks from SOPH. Produced by SOPH.’s own Hirofumi Kiyonaga and shot by DEFRAG’s Ryoji Kamiyama and Genta Uehara, the three-minute black and white piece sees everything from plaid suiting to varsity jackets while leaving the overall color palette up to the viewer’s imagination.

Check out the video above and stay tuned for a full look at the collection. uniform experiment’s Spring/Summer 2015 range is set to debut January 24 at SOPH. dealers and select stockists.


Japanese street culture site to be purchased by Artana Inc.


News comes from Japan today that Inc. is being taken over by Artana Inc., an IT firm in Miyazaki prefecture. The eponymous website started in 2005 under the leadership of Hiroshi Fujiwara of fragment designHirofumi Kiyonaga of SOPH., and Hiroki Nakamura of visvim.

Since its inception, the website and company have done well to emphasize streetwear, graffiti, and the generations of culture in Japan. It has been reported that much of the staff – including presiding Editor-in-Chief Tetsuya Suzuki – will keep their original positions.

Check out this link:

Japanese street culture site to be purchased by Artana Inc.