Kidrobot & Sket One transform the Dunny into a Sriracha bottle

Fresh off the release of the Ron English and Mark Dean Veca-designed figures, Kidrobot is back at it — this time with a spicy take on its signature Dunny.

Designed by Los Angeles-based visual artist Sket One — who previously decorated Medicom Toy’s Bearbrick in the Huy Fong Foods motif — the three-inch-tall figure is transformed into a sriracha bottle and will come in two variations: “full” and “empty.”

Blind boxed, the $14.99 USD sriracha bottle Dunny will soon be available via Kidrobot’s web store in limited quantities.

BAIT, Medicom Toy (Japan), graffiti artist Sket One and Huy Fong Foods Collaborate on New “Sriracha” Collection

There’s a new line of Sriracha-infused snacks

Mrs. Pound, a Hong Kong fusion diner hidden behind a Chinese stamp shop front

Sriracha Black Bean Soup is new at Corner Bakery

 

Sriracha-Black-Bean

FoodBeast:

Corner Bakery is adding a new soup to their lineup that incorporates both east and west. Of course, when most things boast an Eastern kick, they’ve gotta involve sriracha.

The bakery chain is now offering a new Sriracha Black Bean Soup. The vegetarian dish is made with black beans, onions and garlic. It’s simmered in a vegetable stock and splashed with lime, coconut milk and a sriracha sauce.

The soup will be a companion for Corner Bakery’s relatively new Spicy Asian Pork sandwich. The sandwich is made with fire-roasted pork that’s sautéed in a spicy Asian BBQ sauce and topped with cucumbers, a spicy slaw, cilantro and house-pickled jalapeños.

 

No trademark? Sriracha is cool with that

Seattle Times: (by David Pierson)

Wander down almost any supermarket aisle and it’s easy to spot one of the food industry’s hottest fads. Sriracha, the fiery, red, Asian chili sauce, has catapulted from a cult hit to flavor du jour, infusing burgers, potato chips, candy, vodka and even lip balm.

That would seem like a boon for the man who made the sauce a household name. Except for one glaring omission.

David Tran, a Vietnamese refugee who built the pepper empire from nothing, never trademarked the term, opening the door for others to develop their own sauce or seasoning and call it Sriracha.

That’s given some of the biggest names in the food business such as Heinz, Frito-Lay, Subway and Jack in the Box license to bank off the popularity of a condiment once named Bon Appétit magazine’s ingredient of the year.

Restaurant chains and candy and snack makers aren’t buying truckloads of Tran’s green-capped condiment emblazoned with the rooster logo. Nor are they paying Tran a dime in royalties to use the word “Sriracha” (pronounced “see-RAH-cha”).

In my mind, it’s a major misstep,” said Steve Stallman, president of Stallman Marketing, a food business consultancy. “Getting a trademark is a fundamental thing.”

Tran, who now operates his family-owned company Huy Fong Foods out of a 650,000-square-foot facility outside Los Angeles, doesn’t see his failure to secure a trademark as a missed opportunity.

He says it’s free advertising for a company that’s never had a marketing budget. It’s unclear whether he’s losing out: Sales of the original Sriracha have grown from $60 million to $80 million in the last two years alone.

Everyone wants to jump in now,” said Tran, 70. “We have lawyers come and say, ‘I can represent you and sue,’ and I say, ‘No. Let them do it.’ 
Tran is so proud of the condiment’s popularity that he maintains a daily ritual of searching the Internet for the latest Sriracha spinoff.
The category has helped ignite U.S. hot-sauce sales, which have jumped from $229 million in 2000 to $608 million last year, according to Euromonitor.

What we’re seeing among consumers is demand, not just for heat, but more complex, regional flavors,” said Beth Bloom, a food and drink analyst for Mintel. “With Sriracha, Huy Fong introduced a new style and a whole new category of hot sauce.”

Although Taco Bell and Pizza Hut are some of the latest national brands to experiment with their own Sriracha seasoning in tacos, nachos and pizza sauce, it’s Tabasco’s version that has Tran admittedly sweating.

My ‘rooster killer’ jumped into the market,” said Tran, borrowing a description he saw on a food blog. “They’re a big company. They have a lot of money and a lot of advertising.

It may be too late for Tran to successfully argue that the trademark belongs to him.

Two dozen applications to use the word have been filed with the United States Patent and Trademark Office. None has been granted for Sriracha alone. The word is now too generic, the agency determined. Tran’s attorney isn’t so sure the same applies to Sriracha.

Rod Berman, who was retained 10 years ago primarily to tackle counterfeiters, thinks many consumers still associate Sriracha with Huy Fong. He cited a mountain of publicity, films and growing sales.

My instinct is to want to go after the people that used the Sriracha name,” said Berman, an intellectual-property lawyer who has represented the Los Angeles Lakers, Pom Wonderful and Nordstrom.

But that’s not realistic, he says, especially for a medium-size company like Huy Fong.

Large companies, the Mattels and Disneys of the world, try to protect everything and have the budget for that,” Berman said. “With smaller enterprises like Huy Fong, you have to pick and choose.”

That’s why Tran has gone after knockoffs of Huy Fong’s Sriracha from China. Unlike the name, Tran trademarked his rooster logo and distinctive bottle.

At the same time, Tran has signed licensing agreements with a handful of specialty producers such as Rogue, which brews a Sriracha hot stout beer packaged in a red bottle and green cap to look like Huy Fong’s signature sauce, and Kent-based Pop Gourmet, which makes a Sriracha popcorn and will soon release a Sriracha seasoning spice.

Even with these partnerships, Tran doesn’t charge any royalty fees. All he asks is that they use his sauce and stay true to its flavor.

I wanted to bring people the real stuff,” said David Israel, chief executive of Pop Gourmet.

The Sriracha popcorn is the company’s No. 1 seller, and Israel has high hopes for the new seasoning, which took nine months to develop.

 

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Trader Joe’s “Sweet Sriracha Bacon Jerky”

 

Sriracha-Bacon-Jerky-Cov

FoodBeast:

A while back, everyone and their moms became really invested in candied Sriracha bacon onion rings. The only downside was, now matter how delicious, the recipes actually took some time to make. While wandering purposefully through our local Trader Joe’s, we discovered a curious bag of Sweet Sriracha Uncured Bacon Jerky.

It looks like this:

Sriracha-Bacon-Jerky-P

To our sriracha-coated glee, the jerky tasted phenomenal. It perfectly captures the magic of those sriracha rings, but with none of the kitchen mess. Sure, it’s missing the onion bit, but was that really anyone’s favorite part of the recipe?

The bacon jerky is made with a combination of sriracha-style sauce, honey, soy sauce, garlic, ginger and spices. One might wonder what the difference between cured and uncured meat could be. Essentially, uncured utilizes natural preservatives. It’s still cured, they just call the process “uncured” for some reason.

You can find a bag for about $5.49 at your local Trader Joe’s. It’s a little costly, but what jerky isn’t?

 

Sriracha-Bacon-Jerky

Heinz’s Ketchup is now available in a Sriracha flavor!

Heinz has announced this week that it is launching a sriracha-flavored version of its world-renowned ketchup:

The new offering adds a new kick to your favorite foods and recipes, pairing well with cheeseburgers, French fries and hot dogs, and is the perfect flavor boost for chicken and eggs,” said Heinz brand manager Joseph Giallenella on its launch.

The Pittsburgh-based company announced that the sauce — blended with the popular Thai hot sauce made from chili pepper paste, garlic and vinegar — will join its traditional ketchup, Tabasco and jalapeño pepper sauces on shelves soon.

To see how srircha is made, watch the HYPEBEAST Process video here.

Domino’s kinky Sriracha Pizza Ad is 50 Shades of WTF

FoodBeast:

This is a real print advertisement running in Israel for Domino’s Sriracha Pizza:

dominos1_aotw_0

Created by advertising behemoth McCann Erickson’s McCann Israel branch, this ad pulls no punches (or spankings) with this disturbingly realistic tongue. Bound, gagged and surrounded by instruments of torture, it’s not clear if this tongue consented to this BDSM play.

But who needs consent in a world where Twilight fanfiction can become a best-selling, inaccurate novel about an already stigmatized community?

The advertisement was a rejected pitch to a franchise in Israel. Tim McIntyre, a spokesperson told Perez Hilton:

“It’s real. The ad was created and pitched by an agency to the independent franchise in Israel. It never ‘officially’ appeared anywhere, because it was ill-advised, unfunny and not brand-appropriate. In a word, it was stupid…[The ad is] being presented as something that actually ran in Israeli media. It did not.”

 

Healthy Asian food to start your New Year off right

japchae2

Audrey Magazine:

It’s that time of year again. January means everyone is excited and determined to fulfill their New Year’s resolutions. We’re going to go ahead and guess that one of your 2015 resolutions is to eat healthier. Well have no fear! We’re here to help you tackle that goal while still eating yummy Asian food. Here are five flavorful and healthy Asian foods that can be incorporated into anyone’s diet.

 

1. Japchae

japchae2

Love noodles but want to eliminate carbs from your diet? Try japchae, which is made from Korean sweet potato noodles called dangmyeon. Topped with healthy veggies and occasionally fried eggs, japchae is usually served as “banchan” or an appetizer to a meal. Eat up!

 

2. Bok Choy

Image courtesy of daily hiit

Bok choy is essentially Chinese cabbage. With only nine calories per serving and 0.1 grams of fat, bok choy is great for when you are ready to eat lots of tasty, flavorful greens veggies.

 

3. Kimchi

kimchi

Now, it’s time for Korean cabbage. If you can handle the spiciness, load up on the kimchi. Low in calories but high in fiber and antioxidants, kimchi helps regulate the cardiovascular and digestive system while providing vitamins that help reduce aging effects and blood sugar levels. Like japchae, kimchi is a quintessential Korean banchan dish.

 

4. Dal

Image courtesy of The Wanderer

Dal is quite simply spiced Indian lentils. Lentils themselves are one of the healthiest foods out there: lentils help lower cholesterol, regulate blood sugar and have a lot of protein without a lot of the fat. There are many different ways to make dal but all add flavor and comfort to the superfood that is lentils.

 

5. Sriracha

web-Sriracha-28oz

Yes, really. The cult of sriracha has practically taken a life on it’s own and it’s all for the better. The red pepper chili sauce boosts metabolism and endorphins (which make you feel happier) while lowering blood sugar levels and cholesterol levels. Pour it up!