Just over a year after unveiling his POOL concept retail door in Aoyama, Hiroshi Fujiwara is preparing to extend the franchise with a new location in Shinjuku. Over the course of its existence, the POOL aoyama did well to set a precedent of innovation and excellence, creating truly rare installation experiences such as a White Mountaineering collaborative pop-up and vintage streetwear trunk show.
Perhaps in the temporary spirit of the store though, Fujiwara recently announced that the store will shutter its doors in April 2016. The announcement of the POOL shinjuku, then, represents the second phase of the idea, although for a much shorter period. Running from June 17 through June 22, the Shinjuku location will be located in the heart of Tokyo at the Shinjuku Store Main Building.
Be sure to check back here for a look inside the store as we near the launch date.