Butter-flavored Kit Kats come to Japan as new specialty store opens in Hokkaido

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RocketNews 24:

In the year since it opened in Tokyo’s Ikebukuro, we’ve become big fans of the Kit Kat Chocolatory, the specialty store for the chocolate-covered wafers that’re especially popular in Japan. As a matter of fact, somewhere in the course of our multiple visits to procure the latest and greatest Kit Kat flavors, we’ve forgotten what life was like before the shop opened.

But while we’re living in the land of plenty with two different Chocolatory locations in Tokyo (the second is near Tokyo Station), not all of Japan is so fortunate. Until now, only residents of Tokyo, Kyoto, and Nagoya could claim their town had its own Kit Kat paradise.

That’s about to change, though, as a new Kit Kat Chocolatory is opening soon in Hokkaido, and bringing a new flavor with it: butter.

Part of the reason Kit Kats have rocketed to popularity in Japan is the way parent company Nestle has wholeheartedly embraced the Japanese practice of making limited-edition sweets that pay tribute to local culinary traditions. As one of the few regions of Japan with ample pasture space, Hokkaido is home to a large number of the country’s dairies. That’s why when the newest Chocolatory opens March 7 in Sapporo, Hokkaido’s capital city, shoppers will be able to purchase not only more orthodox chocolate Kit Kats, but also the Chocolatory Special Butter flavor.

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The flavor was picked as the winner in a contest organized by the Tsuji Group culinary school, likely beating out other foodstuffs associated with Hokkaido such as milk, cheese, and melon (the region is also famous for its salmon and sea urchin, but we’re assuming no one was quite adventurous enough to seriously propose them as Kit Kat flavors).

The Special Butter flavor will be available in packs of 12 (seen above) for 1,200 yen (US $10.20), or in four-piece boxes (pictured below) for 400 yen.

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While the Special Butter Kit Kats will initially be sold only at the Sapporo Chocolatory, located in the Daimaru department store, they’re expected to make their way to other branches in due time. On the other hand, the Sapporo location will remain the only place where you can buy the 1,350-yen Kit Kat Chocolatory Special Sapporo Assortment, a 12-piece collection of four flavors, including Special Butter.

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Also, to celebrate the new store’s grand opening, all Chocolatory branches in Japan will once again be selling Chocolatory Special Sakura Green Tea Kit Kats, made with Uji matcha green tea, white chocolate, and edible cherry blossom leaves.

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The Sapporo Chocolatory is expected to, as always, draw large crowds, especially on opening day. If you’re hoping to get your hands on some of the buttery goodness the store is offering, we recommend getting to the Sapporo Daimaru no later than 10 a.m., when the doors open, and preferably sooner.

 

Shop information:
Kit Kat Chocolatory Daimaru Sappor Branch / キットカット ショコラトリー大丸札幌店
Address: Sapporo-shi, Chuo-ku, Kita 5-jo, Nishi 4-chome, 7 Banchi Daimary Sapporo basement level 1 (inside Hoppe Town section)
札幌市中央区北5条西4丁目7番地大丸札幌店B1 ほっぺタウン内
Open 10 a.m.-8 p.m.
Website