Take a Look Inside AMBUSH’s Tokyo Office


Japan has a well-deserved reputation for being that little bit more adventurous when it comes to fashion. Maybe it’s something in the water but on this side of the world they like things to really stand out. What would happen, then, if we visited the studio of one of Japan’s boldest jewelry and accessories design teams and challenged them with some sleek, minimalist home audio equipment from Europe? That’s what happened when AMBUSH took on the iconic BeoPlay A9, a design beauty from Danish brand B&O PLAY. 

High Snobsiety:


Take one look at the accessories designed by Verbal and Yoon – the alarmingly stylish husband-and-wife duo behind AMBUSH – and it should come as little surprise to find that their studio is full to bursting point with avant-garde furniture, intriguing literature, obscure pop culture and, of course, lots and lots of bling. The pair’s larger-than-life jewelry designs, which have found favor with A-list celebrities from Kanye West to Rihanna, Kid Cudi and Lady Gaga, take inspiration from all manner of classic and contemporary sources, many of which you’ll find scattered around their workspace.

The juxtaposition is almost mind-boggling: busts of great classical composers like Handel and Strauss rub up against ET dolls and Daft Punk figurines, while vintage Chanel signage sits alongside Mickey Mouse coffee mugs and a lamp shaped like a gold AK-47. It’s like a postmodernist’s wet dream – the perfect environment to house their larger-than-life collection of clothing and accessories, most of which can be found arranged in large glass display cabinets as if they were ready for purchase each morning.

Elsewhere, the studio also plays home to Verbal’s colossal record collection, which runs to the thousands and sits along one wall of the corridor that bisects the space. As a celebrated emcee and DJ in his own right, music plays a big part in Verbal’s life – as evidenced by the fully soundproofed recording studio and DJ suite that lies behind one door! The perfect place to take a break from the stresses of designing a fresh collection.

With music so close to their heart, it’s no wonder that the BeoPlay A9 fits right in to the entertainment area of Verbal and Yoon’s workspace. In pure white, with all three wooden legs removed, the disc-shaped speaker sits like a work of modernist art on their coffee table, hooked up wirelessly to the multimedia center. It might be the most monochrome item of furniture they own, but its groundbreaking design and world-class sonic performance mean it’s every bit at home in these premium-furnished surroundings. And, whether it’s German classical orchestras or Japanese hip-hop playing through it, the sound quality speaks for itself.



Origin: Tokyo, Japan
Current Location: Tokyo, Japan

AMBUSH is the brand created by multi-talented married couple Young-Kee Yu, AKA Verbal, and Yoon Seokjoong. The duo’s signature mix of ancient culture and hip-hop chic has led to a series of attention-grabbing designs that quickly found favor with A-list music stars and underground fashion obsessives alike. While originally designed for the braver market of their native Japan, AMBUSH jewelery has since been discovered by fans of statement fashion across the world, and has developed a strong cult status.


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Take a Look Inside AMBUSH’s Tokyo Office




AMBUSH Pop-Up Shop in JOYCE Hong Kong


Image of AMBUSH Pop-Up Shop in JOYCE Hong Kong

Fashion-forward purveyors Verbal and Yoon recently took their mainstay AMBUSH to Hong Kong’s JOYCE for a pop-up shop. Launching at JOYCE’s Pacific Place outpost, the store looks to a bold interior to host the label’s 2014 spring/summer collection which also consists of the NUORDER line and the AMBUSH x Maison Kitsuné keychain collection.

Cast your eyes over the images above and look out for more from the pop-up, taking place from now till March 10.

232 Pacific Place
Hong Kong

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AMBUSH Pop-Up Shop in JOYCE Hong Kong

Image of AMBUSH Pop-Up Shop in JOYCE Hong Kong Image of AMBUSH Pop-Up Shop in JOYCE Hong Kong
Image of AMBUSH Pop-Up Shop in JOYCE Hong Kong Image of AMBUSH Pop-Up Shop in JOYCE Hong Kong Image of AMBUSH Pop-Up Shop in JOYCE Hong Kong

J-pop stars AI, Miliyah Kato, and VERBAL collaborate in Reebok Classic “Run Free” Video

In celebrating the classic Freestyle, Reebok tapped Reebok Classics Asia Creative Director, AMBUSH founder and J-pop icon VERBAL for a brand new video. Dubbed “Run Free,” the piece sees VERBAL joined by R&B artist AI and singer/songwriter Miliyah Kato for a colorful, Vector-emblazoned music video of sorts to the track of the same name – a bonus cut from AI’s tenth studio album, this summer’s MORIAGARO.

For those that don’t know, the Freestyle, which was originally introduced in 1982, was one of the first athletic sneakers to be designed specifically for women and hit the market at the height of the aerobic fitness craze – hence the aerobics-inspired visuals for “Run Free.”


Buzzfeed: 21 Asian American Musicians You Need To Get Behind Right Now


Team-Yellow friend and supporter, CHOPS, a prominent producer behind the sounds of Kanye West, Lil Wayne, and Talib Kweli, has launched a Kickstarter campaign to put talented Asian American musicians on the mainstream map.

Once a musician himself (as part of Mountain Brothers, the first Asian American act to be signed to a major label), Chops identifies with “artists today who go through many of the things my group did, overcoming the same obstacles, same struggles, pushing forward, and going beyond.

Here is just a small sampling of dope acts he believes you need to be paying attention to:

1. Dumbfoundead


Who: Rapper
Reppin’: Los Angeles
CHOPS says: Battle champ, tons of stripes, and increasingly great music. Super prolific output, tremendous grind. Listen here.

2. Baiyu2

Who: Singer
Reppin’: NYC
CHOPS says: Baiyu’s talent, music, videos, and drive put a lot of major label artists to shame. Tremendous vocalist and writer. Listen here.

3. Prometheus Brown3

Who: Rapper
Reppin’: Seattle
CHOPS says: Prometheus has a laidback way about him on record and in person that draws people in. His fans ride for him. Listen here.

4. Erika David4

Who: Singer
Reppin’: Bay Area
CHOPS says: Singer with dope pop R&B vibe, it’s been a while since she’s released new original music but the fans are waiting for it. Listen here.

5. Bambu5

Who: Rapper
Reppin’: Los Angeles
CHOPS says: Bam speaks on important things, stuff that matters, and backs what he says with action. Listen here.

6. Ann One6

Who: Singer
Reppin’: Los Angeles
CHOPS says: She has songs from the mid-2000s that singers in Korea sing in idol competitions, the way kids sing Mariah, Whitney, or Christina songs here. Listen here.

7. Connie Lim7

Who: Singer
Reppin’: Los Angeles
CHOPS says: Connie’s voice ranges from a whisper to a stadium belt. Influences ranging from Sarah MacLachlan to Bjork to Ellie Goulding to Florence and the Machine. Listen here.

8. DJ Bonics8

Who: Hip Hop Deejay
Reppin’: Philly
CHOPS says: Bonics spins on the biggest station in Philly when he’s not on tour with Wiz Khalifa. He has a lot in the works, and he’ll be expanding even more. Watch him go in with DJ Craze.

9. DJ Neil Armstrong9

Who: Hip Hop Deejay
Reppin’: NYC
CHOPS says: Respected mixtape, club, and show DJ, Neil has toured and performed with numerous big artists including Jay-Z. Check out a day in the life.

10. Hopie10

Who: Rapper
Reppin’: San Francisco
CHOPS says: Creative and quirky flow with a mix of cool, fire, and book-smarts (she has a law degree!). Listen here.

11. Joanlee11

Who: Rapper
Reppin’: Long Beach
CHOPS says: Joanlee’s been mostly under the radar, building with some heavyweights and strengthening his craft, which is gonna pay off nicely. Listen here.

12. Lil Crazed12

Who: Rapper
Reppin’: Minnesota
CHOPS says: He’s the type of artist girls get a tattoo of (literally, it’s happened). But don’t let that fool you, Crazed raps his ass off too. Listen here.

13. Matt Cab13

Who: Rapper
Reppin’: Tokyo
CHOPS says: Now based in Tokyo, Matt cruises the same highway as Ne-Yo, Chris Brown, and the like, but has his own lane. Listen here.

14. Nikko Dator14

Who: Rapper
Reppin’: Las Vegas
CHOPS says: Youthful energy, swag rapper vibe but with actual strong rhyme ability, like a Drake or Wayne.
Listen here.

15. Paul Kim15

Who: Singer
Reppin’: Los Angeles
CHOPS says: Modern singer with roots going back to the likes of Donnie Hathaway, I picture him like a John Legend or Miguel, blending different sounds but with a solid soul foundation. Listen here.

16. Rekstizzy16

Who: Rapper
Reppin’: NYC
CHOPS says: The wild card, he’s kind of like our very own ODB mixed with a touch of Kanye. Rek is super funny, crazy, unique, and plays around with a lot of styles musically. Listen here.

17. Tasha AKA Yoon Mi Rae17

Who: Singer/Rapper
Reppin’: Korea
CHOPS says: She stays attacking the charts in Korea, rapping and singing on anything from dance joints to straight hip-hop, from club bangers to ballads. Listen here.

18. Thai18

Who: Rapper
Reppin’: Portland
CHOPS says: Veteran from the 454 Life Entertainment stable, Thai has a street sensibility, harder edged flow, and engaging delivery. Listen here.

19. Tiger JK19

Who: Singer/Rapper
Reppin’: Korea
CHOPS says: JK and Tasha are kind of like the Jay and Beyonce of Korea. Huge respect, longevity, and music that somehow keeps getting even better with each release. Listen here.

20. Timothy Flu20

Who: Rapper
Reppin’: Atlanta
CHOPS says: One of the least known artists on the project right now, but his Southern drawl, easy cadence, belie wordplay and lyricism will change that. Listen here.

21. VERBAL of M-Flo and Teriyaki Boyz21

Who: Rapper
Reppin’: Tokyo
CHOPS says: Verbal has a stellar career filled with super-creative output, highly respected and successful at the same time, which is so hard to achieve. You’ve heard the band before.

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21 Asian American Musicians You Need To Get Behind Right Now